The Fender Mod Shop was on display at the 2017 Winter NAMM show and allowed guests to enter an immersive digital studio experience and design their dream guitar.
Here, Fender's TK Allen Abbassi
Fender Mod Shop allows players to select the look, feel, and sound of their instrument by choosing from one of four Fender models—the Telecaster, Stratocaster, Precision Bass or Jazz Bass. Players will then modify their selection online with a curated menu of options such as body color, pickups, pickguard material, fingerboard, hardware color and style, bridge and orientation to create a factory-customized model truly tailored to their personal preferences. Cosmetic options include nine body colors, such as Candy Apple Red, Daphne Blue, Surf Green and two of Fender’s popular Sunburst shades. Upon completion, orders are built to the desired specification in Fender’s Corona, Calif. based factory and shipped out within 30 days.
Begin designing your dream guitar at the Fender Mod Shop.
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