Throughout the years, the Jaguar has transcended genres. Al Jardine and Carl Wilson of the Beach Boys and Bob Berryhill of the Surfaris were early adopters, while the Smiths’ Johnny Marr, My Bloody Valentine’s Kevin Shields and Television’s Tom Verlaine famously brought the Jaguar into the rock arena.
In the ’90s, Kurt Cobain of Nirvana and Sonic Youth’s Thurston Moore were just two luminaries who kept it in the forefront of the alt scene.
Needless to say, the Jaguar has made an impact on multiple generations, and who better to celebrate its impact with than a Southern California forged brand who draws inspiration from workwear through several generations to unite people from a variety of lifestyles. Creators and builders: the musicians, artists, craftspeople and travelers.