Pairing two American heritage brands, the Fender x Wrangler® line of accessories is the co-headlining tour you didn’t know you needed. These icons, with legacies rooted in authentic self-expression and independence, have teamed up on a collection designed to fit every style and any stage. With attention to detail, each item is built around the defining spirit of Wrangler and Fender.
For many musicians, the guitars they’ve played and the blue jeans they’ve worn are not just sought-after, but timeless tributes.
This campaign shines the spotlight on rock ‘n roll progeny and fashion model Georgia May Jagger, global recording artist and guitarist Orville Peck, and country artist Stephanie Quayle.
Designed to fit every musical preference, the collection includes vintage-inspired graphic tees, along with patched, distressed and classic denim with built-in guitar pick sleeves.
Consisting of vintage-inspired graphic tees and patched, distressed and classic denim shirts and jackets, the Fender x Wrangler collaboration is built around the defining black and blue lived-in denim uniform worn by rockers for decades.
For many musicians, Wrangler and Fender have been part of their musical and stylistic expression, making the guitars they’ve played and the blue jeans they’ve worn not just sought-after, but timeless tributes.
True to the brands’ shared history of authentic connections with award-winning players, the Wrangler x Fender launch campaign features several notable faces from the music industry, including rock ‘n roll progeny and acclaimed fashion model Georgia May Jagger, global recording artist and guitarist Orville Peck, and country artist Stephanie Quayle.
“As trends in music and fashion continue to evolve, Fender remains at the forefront of championing new soundtracks to match new styles,” said Fender Vice President of Accessories, Lifestyle and Licensing Richard Bussey. “Through partnering with Wrangler, Fender is able to inspire musicians, creatives and fashionistas alike.
“At its core, both music and fashion are about expressing your truest self. The exclusive Fender x Wrangler Collaboration forms a tightly woven bond between the music and fashion industries, inviting all generations of creatives to celebrate their personal flair.”
In addition to the spring collection, Wrangler and Fender fans alike can also look forward to an expansion of the line in Summer 2022, which will include unique guitar accessories, including straps, cases and picks.