{"title":"New Releases - Accessories \u0026 Merch","description":"","products":[{"product_id":"fender-x-hello-kitty-white-poly-strap","title":"Fender® x Hello Kitty® White Poly Strap","description":"\u003cp\u003eSay hello to the vibrant world of Hello Kitty with the Fender® x Hello Kitty® collection, celebrating an iconic collaboration that transcends generations. This collection merges the supercute and colorful aesthetic of Hello Kitty with the road-reliable excellence of Fender gear, delivering unparalleled performance and stylish flair. Rock out with your instrument in playful style and let Hello Kitty join you on your musical journey!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-weight: 400;\"\u003eFeaturing Hello Kitty herself on the custom leather ends, the Fender® x Hello Kitty® Poly Strap is crafted from smooth polyester and showcases beloved Hello Kitty®-themed graphics. With its charming style and dependable performance, this strap is not just a fashion statement but a must-have accessory for any Hello Kitty fan’s collection. This strap features custom Hello Kitty leather ends and is crafted from durable polyester. It is adjustable from 34 to 59 inches in length and has a 2-inch width, providing both comfort and flexibility for any musician. 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Rock out with your instrument in playful style and let Hello Kitty join you on your musical journey!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-weight: 400;\"\u003eFeaturing a woven jacket with Hello Kitty printed on the custom cable ends, the Fender® x Hello Kitty® instrument cable is constructed with durable nickel-plated connectors and spiral shielding for sonic transparency. This eye-catching cable is an essential accessory for every Hello Kitty fan’s music arsenal. Available in a 10’ length, this guitar cable is crafted from durable PVC and features straight 1\/4-inch connectors on both ends. The 8mm wire jacket ensures reliable and solid construction, while the 23-gauge conductor improves signal path strength. Additionally, it includes 90% OFC spiral shielding for enhanced durability and nickel-plated connectors for reliable performance. 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Complete with a laser-engraved Fender logo and mounting hardware included, the Essentials Wall Hanger keeps your go-to guitar ready to play while adding a subtle touch of Fender flair to your space.\u003c\/p\u003e","brand":"Fender","offers":[{"title":"Black","offer_id":47000913936606,"sku":"0991804010","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Rosewood","offer_id":47000913969374,"sku":"0991804033","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Walnut","offer_id":47000914002142,"sku":"0991804042","price":19.99,"currency_code":"USD","in_stock":false},{"title":"Maple","offer_id":47000914034910,"sku":"0991804089","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/3510\/9086\/files\/0991804010_fen_acc_frt_1_nr.png?v=1749426464"},{"product_id":"2026-fender-custom-shop-calendar","title":"2026 Fender® Custom Shop Calendar","description":"\u003cp style=\"font-weight: 400;\"\u003eFender is the world’s leader in the field of musical instruments and guitar building. Our indelible mark on American culture cannot be mistaken. Fender® guitars embody a particular genius for doing things right in a simple, straightforward manner. We have come to symbolize youth, freedom, and just plain fun. The 2026 Fender® Custom Shop Calendar features 13 timeless classics that were produced at Fender’s world-renowned Custom Shop, where master builders, engineers, technicians, and woodworkers combine their talents to build a limited number of one-of-a-kind guitars each year!\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e \u003c\/p\u003e","brand":"Fender","offers":[{"title":"Default Title","offer_id":47004050063582,"sku":"9190190000","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/3510\/9086\/files\/9190190000_fen_mch_frt_1_nr.png?v=1749523528"},{"product_id":"fender-500-piece-stratocaster-puzzle","title":"Fender® 500 piece Stratocaster™ Puzzle","description":"Fender® Stratocaster™ puzzle - Rock Out Piece by Piece!\u003cbr\u003eStrum your way to satisfaction with the Fender® Stratocaster™ puzzle the ultimate jam session for your brain! This puzzle is perfect for music lovers, guitar players, and anyone who's ever dreamed of shredding a solo under the spolight. With 500 finely cut pieces, each shaped to reflect the sleek curves and legendary lines of the iconic Stratocaster®, you’ll feel like you’re assembling a rock ‘n’ roll masterpiece. Whether you’re backstage, on a coffee table tour, or just vibing at home, this puzzle hits all the right notes.","brand":"Fender","offers":[{"title":"Red","offer_id":47004053307614,"sku":"9170000084","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/3510\/9086\/files\/9170000084_fen_acc_frt_1_nr.png?v=1749523659"},{"product_id":"fender-logo-back-hoodie","title":"Fender® Logo Back Hoodie","description":"\u003cp\u003e\u003cstrong\u003eOwning Fender merchandise connects fans to a legendary legacy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe honor our iconic past with a classic Fender transition logo and a tribute to milestone guitar and amp releases spanning from 1947 to 1966. This collection builds on our top-selling apparel, expanding the brand in bold, authentic ways. The hoodie flexes our iconic logo up front and legendary gear release dates from 1947 to 1966 on the back — a timeline of tone that changed music forever. Vintage feel, modern edge. 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This collection builds on our top-selling apparel, expanding the brand in bold, authentic ways. The tee flexes our iconic logo up front and legendary gear release dates from 1947 to 1966 on the back — a timeline of tone that changed music forever. Vintage feel, modern edge. Wear the legacy loud!\u003c\/p\u003e","brand":"Fender","offers":[{"title":"Black \/ S","offer_id":47004053668062,"sku":"9192823306","price":31.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":47004053700830,"sku":"9192823406","price":31.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":47004053733598,"sku":"9192823506","price":31.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":47004053766366,"sku":"9192823606","price":31.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XXL","offer_id":47004053799134,"sku":"9192823806","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/3510\/9086\/files\/9192823306_fen_app_bck_1_nr.png?v=1770652072"},{"product_id":"fender-tweed-hat","title":"Fender® Tweed Hat","description":"\u003cp\u003eTimeless style meets vintage soul with the Fender™ Tweed Hat. Inspired by the iconic tweed-covered amps that defined the sound of the '50s, this cap brings classic Fender heritage to your everyday look. The sublimated fabric and vintage-inspired Fender logo badge echo the details found on the gear that started it all. Whether you're laying down licks or just taking it easy, this hat is a nod to the golden age of tone. A true essential for those who carry the spirit of rock 'n' roll—because some things never go out of style.\u003c\/p\u003e","brand":"Fender","offers":[{"title":"Tweed \/ One size fits most","offer_id":47004053864670,"sku":"9122421206","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/3510\/9086\/files\/9122421206_fen_acc_dtl_1_nr.png?v=1749523682"},{"product_id":"fender-transition-logo-sweatershirt-navy","title":"Fender® Transition Logo Sweatershirt, Navy","description":"\u003cp\u003eClassic style meets legendary tone. 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The deep navy color gives it a clean, timeless look that pairs well with anything.\u003c\/p\u003e","brand":"Fender","offers":[{"title":"Navy \/ S","offer_id":47004053930206,"sku":"9193210306","price":55.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ M","offer_id":47004053962974,"sku":"9193210406","price":55.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ L","offer_id":47004053995742,"sku":"9193210506","price":55.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ XL","offer_id":47004054028510,"sku":"9193210606","price":55.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ XXL","offer_id":47004054061278,"sku":"9193210806","price":55.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/3510\/9086\/files\/9193210306_fen_mdl_dtl_1_nr.png?v=1770652080"},{"product_id":"fender-spaghetti-logo-shot-glass","title":"Fender™ Spaghetti Logo Shot Glass","description":"\u003cp\u003eRaise a toast to rock ‘n’ roll with this classic Fender™ shot glass. 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Built for rebels, riff-makers, and road dogs, this cap pairs gritty style with all-day comfort.\u003c\/p\u003e","brand":"Fender","offers":[{"title":"Sunburst \/ One size fits most","offer_id":47004054323422,"sku":"9122421205","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/3510\/9086\/files\/9122421205_fen_acc_frt_1_nr.png?v=1749523710"},{"product_id":"fender-tweed-wall-clock","title":"Fender™ Tweed Wall Clock","description":"\u003cdiv\u003e\n\u003cp style=\"font-weight: 400;\"\u003eTime never looked so cool. The Fender™ Tweed Clock brings the legendary vibe of our vintage amps straight to your wall. Wrapped in the same classic Tweed fabric that made Fender amps iconic, this clock is all about style, soul, and rock 'n' roll heritage. If it’s hanging in your jam room, studio, or living space, this piece blends vintage cool with modern function. It’s more than just a clock—it’s a nod to the golden age of tone.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Fender","offers":[{"title":"Default Title","offer_id":47004054356190,"sku":"9170000007","price":73.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/3510\/9086\/files\/9170000007_fen_mch_frt_1_nr.png?v=1749523716"},{"product_id":"fender-vegan-leather-music-note-book","title":"Fender™ Vegan Leather Music Note Book","description":"\u003cp style=\"font-weight: 400;\"\u003eCrafted for musicians and creators, the Fender™ Vegan Leather Dakota Red Notebook blends style and function in a bold, iconic finish. The smooth vegan leather cover in Fender’s signature Dakota Red evokes vintage electric guitars, offering a vibrant pop of color with a refined, tactile feel. Embossed with the classic Fender® spaghetti logo, it’s a statement piece for any artist on the go. Inside, you'll find high-quality, acid-free pages designed specifically for music notation, with clear staff lines ideal for composing, arranging, or sketching out melodic ideas. There are also blank pages for all of you songwriters out there. Whether you're in the studio, on tour, or jotting down riffs at a café we have just the notebook for you!\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\" data-start=\"917\" data-end=\"1010\"\u003e \u003c\/p\u003e","brand":"Fender","offers":[{"title":"Dakota Red","offer_id":47004054388958,"sku":"9170000008","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/3510\/9086\/files\/9170000008_fen_mch_frt_1_nr.png?v=1749523722"},{"product_id":"sm-transition-logo-sweatshirt-athletic-gray","title":"SM Transition Logo Sweatshirt, Athletic Gray","description":"\u003cp style=\"font-weight: 400;\"\u003eStay cozy and stylish with the Fender® Small Transition Logo Sweatshirt. 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Its rugged, water-resistant 600-Denier nylon exterior and dense EPS foam core safeguard your guitar from bumps and scratches, while the plush interior lining adds extra protection. With a modernized, sleek design, a spacious accessory compartment, and a removable shoulder strap for comfort, this case makes safely transporting your Strat® or Tele® simple and hassle-free.\u003c\/p\u003e","brand":"Fender","offers":[{"title":"Black \/ Crushed Polyester Plush","offer_id":47004063531230,"sku":"0996100506","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/3510\/9086\/files\/0996100506_fen_acc_frt_1_nr.png?v=1749523887"},{"product_id":"fender-x-mofi-american-vintage-turntable","title":"Fender® x MoFi American Vintage Turntable","description":"\u003cp\u003eThe MoFi x Fender American Vintage turntable is a true meeting of legends—Fender’s California-hand-sprayed, three-color sunburst alder-wood plinth meets MoFi’s audiophile design ethos in one stunning package. Its sleek silhouette and rich finish pay homage to rock ’n’ roll’s visual heritage, bringing a gallery-worthy presence to any listening space. More than a turntable, it’s a piece of Fender history reimagined for vinyl’s modern revival.\u003c\/p\u003e","brand":"Fender","offers":[{"title":"3-Color Sunburst","offer_id":47464085029086,"sku":"9190031010","price":2995.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/3510\/9086\/files\/9190031010_fen_mch_dtl_3_nr_e4811f43-aa38-4010-9b0e-0be66f7cfccb.png?v=1755899239"},{"product_id":"fender-2025-ornament","title":"Fender® 2025 Ornament","description":"\u003cp\u003eSay hello to the Fender™ 2025 Holiday Ornament – a limited-edition, numbered collectible that’s guaranteed to turn heads. Whether you're shopping for a music junkie, a hardcore collector, or just want to win Secret Santa, this ornament hits all the right notes. Bold, iconic, and undeniably cool—it’s the holiday gift that shreds.\u003c\/p\u003e","brand":"Fender","offers":[{"title":"Multi-Color","offer_id":47588574494942,"sku":"9124761706","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/3510\/9086\/files\/9124761706_fen_mch_frt_1_nr_e4a1d4a6-5c70-4aef-8802-99d0523b8b63.png?v=1759744018"},{"product_id":"75th-telecaster-anniversary-book","title":"75th Telecaster® Anniversary Book","description":"\u003cp data-start=\"170\" data-end=\"631\"\u003eEmbraced for its simplicity and adaptability, the Fender® Telecaster® guitar is a musical icon around the world and across musical genres, its distinctive design as beloved today as it was when Leo Fender introduced the guitar to the world in 1951. In \u003cem data-start=\"422\" data-end=\"450\"\u003eFender Telecaster 75 Years\u003c\/em\u003e, guitar historian Dave Hunter traces Telecaster® guitars across seven-plus decades, beginning with Leo Fender’s breakthrough design in his modest Fullerton, California, workshop.\u003cbr\u003e\u003cbr\u003eThis official volume features rare images from the Fender archives, vintage ads, studio photography, and performance shots of legendary Telecaster players including Muddy Waters, Keith Richards, Jeff Beck, Jimmy Page, George Harrison, Bruce Springsteen, and Joe Strummer. 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Rock out with your instrument in playful style and let Hello Kitty join you on your musical journey!\u003c\/p\u003e\n\u003cp\u003eFeaturing a Fender® x Hello Kitty® graphic on the back and a custom Hello Kitty logo hit on the front, this tee is a fun, collectible piece for any fan. 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