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Hicks has been working in the Custom Shop for four years now, but his journey began when he was just a kid.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Picking up a Stratocaster for the first time when I was 12 years old changed my life,” Hicks enthuses. “I was not aware at what degree it was changing my life, but I knew even then that it was changing me.” The intensity of his connection to the guitar at such a young age blossomed exponentially as he discovered a natural knack for modding the instrument he loves. He explains, “I started making guitars initially as a hobby, when I was in college, just a way of getting tones and things out of guitars that I wanted to get. I didn’t have money to pay somebody to set up guitars and do pickup swaps and parts replacements that I wanted to experiment with, so I was tinkering.”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Tinkering turned into professional training at the renowned Guitar Craft Academy and led him into a career building instruments and parts for Jackson, Gretsch, James Tyler® and ultimately Fender’s Custom Shop.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"For the uninitiated, the Custom Shop is where musicians head when they need to have a guitar or bass built to their exact specifications, down to the very last detail. It’s where you go to have the instrument that only exists in your imagination made into a reality. In Hicks’ words, “Custom Shop is the Dream Factory. You come to us with your dream guitar and we’re going to make that dream come true.”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Hicks’ philosophy to building guitars is rooted in a space that exists between two opposing forces: a loyalty to tradition and a dedication to experimentation. He is incredibly protective of Fender’s near 80-year legacy but as an inveterate tinkerer and a bit of a rebel, he’s always looking to try new things, be it novel pickup configurations or wiring ideas that haven’t been done before.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"One of Hicks’ favorite Custom Shop creations is the Limited Edition Masterbuilt Dave Murray Stratocaster, which he created for the legendary guitarist for Iron Maiden, a band he adores. “It’s a surreal experience to receive a phone call and be asked if you want to make a guitar for your favorite guitar player ever,” he says. “What’s absolutely insane is seeing photos of him on my social media feeds every day, of them on tour, and I can see my little signature decal – it’s like part of my soul is onstage with my favorite band every single night.”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"For Hicks, it comes down to a very simple reason why he does what he does: “Guitar is the best. Music is the best.”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Check out the video above to find out more about Andy Hicks, then head","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.fender.com/pages/custom-shop"},"content":[{"nodeType":"text","value":" ","marks":[],"data":{}},{"nodeType":"text","value":"here","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" to learn about the Custom Shop and start building your dream guitar.","marks":[],"data":{}}]}]},"body":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"heading-1\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"MEET THE BUILDER: ANDY HICKS\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"metadata\":{\"tags\":[],\"concepts\":[]},\"sys\":{\"space\":{\"sys\":{\"type\":\"Link\",\"linkType\":\"Space\",\"id\":\"r1mvpfown1y6\",\"contentful_id\":\"r1mvpfown1y6\"}},\"id\":\"c2rG1HoFFJBxT1gR2F5XpVn\",\"type\":\"Entry\",\"createdAt\":\"2025-12-12T23:27:29.808Z\",\"updatedAt\":\"2025-12-12T23:27:29.808Z\",\"environment\":{\"sys\":{\"id\":\"master\",\"type\":\"Link\",\"linkType\":\"Environment\",\"contentful_id\":\"master\"}},\"publishedVersion\":3,\"revision\":1,\"contentType\":{\"sys\":{\"type\":\"Link\",\"linkType\":\"ContentType\",\"id\":\"resourceVideo\",\"contentful_id\":\"resourceVideo\"}},\"contentful_id\":\"2rG1HoFFJBxT1gR2F5XpVn\"},\"fields\":{\"title\":{\"en-US\":\"Meet Your Builder: Andy Hicks | Fender\"},\"description\":{\"en-US\":\"Meet Your Builder: Andy Hicks | Fender\"},\"youTubeVideoId\":{\"en-US\":\"fs_vO3Us8Hw\"}}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“The guitar is – outside of my family – the most important thing in my entire life.” This is the ethos of Andy Hicks, father, musician and Fender Custom Shop Masterbuilder. 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