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","author":"Mike Duffy","title":"Fender 2019 Highlights | Fender Guitars & Amplifiers","socialTitle":null,"description":null,"layout":"Lesson","body":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"2019 was a big year for Fender. Each month, new products were released to the world, from the groundbreaking American Acoustasonic Telecaster to the super-advanced American Ultra Series. And thanks to artists like H.E.R., who delivered a headline-grabbing performance at the Grammy Awards with a clear acrylic Stratocaster, Fender's amazing artists continued to help champion the brand to a global audience. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Heading into what promises to be a big 2020, here's a look back at a few artist and gear highlights from a great year.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"American Acoustasonic Telecaster","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"When the ","nodeType":"text"},{"data":{"uri":"https://shop.fender.com/en-US/acoustic-guitars/acoustasonic/"},"content":[{"data":{},"marks":[],"value":"American Acoustasonic Telecaster","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" launched at the 2019 Winter NAMM Show, it was truly something nobody haad ever seen before. From acoustic shape-shifting to bold electric tones, the Acoustasonic Telecaster guitar is acoustic, electric and everything in between – and it's a perfect partner in the studio or on the stage. 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Maroon 5 filled that stage during the 53rd edition of the contest in Atlanta, running through a string of their biggest hits, including \"Harder to Breathe,\" \"Girls Like You\" and \"Moves Like Jagger.\" ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But midway through their set, frontman Adam Levine pulled out a well-worn Fender Stratocaster to play a searing solo during \"This Love\" before he was joined by Travis Scott, who then rapped a few bars from hsi hit, \"Sicko Mode.\" ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"r1mvpfown1y6","contentful_id":"r1mvpfown1y6"}},"id":"c1UfUdzPDASCsB40nOlccVx","type":"Asset","createdAt":"2019-12-26T18:30:12.450Z","updatedAt":"2019-12-26T18:30:12.450Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment","contentful_id":"master"}},"publishedVersion":2,"revision":1,"contentful_id":"1UfUdzPDASCsB40nOlccVx"},"fields":{"title":{"en-US":"maroon5 superbowl"},"file":{"en-US":{"url":"//images.ctfassets.net/r1mvpfown1y6/1UfUdzPDASCsB40nOlccVx/283db289b4520e0b30a9abb93d5d4172/maroon5_superbowl.jpg","details":{"size":110966,"image":{"width":2336,"height":1187}},"fileName":"maroon5_superbowl.jpg","contentType":"image/jpeg"}}}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"H.E.R. and the Acrylic Strat at the Grammys","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"During the 62nd annual Grammy Awards, Los Angeles' Staples Center was buzzing for singer/songwriter H.E.R. - nominated in four categories including Best R&B Album, Album of the Year, Best New Artist and Best R&B Performance - and the California native absolutely delivered. H.E.R. brought the room to their feet with a soaring rendition of her mesmerizing ballad \"Hard Place\" while playing a fully clear acrylic Stratocaster, which was hand-made by Fender Custom Shop Master Builder Scott Buehl.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"She wasn't the only artist displaying their Fender love on stage, though, as the Red Hot Chili Peppers' Flea played one of his signature Flea Active Jazz Basses and Josh Klinghoffer had a trusty Strat slung across his shoulder. Shawn Mendes also performed his hit, \"In My Blood,\" while playing a beautiful Telecaster alongside Miley Cyrus, while Janelle Monáe kicked off her stunning performance with a Duo Sonic.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{"uri":"https://www.fender.com/articles/gear/artists-break-out-fender-gems-at-2019-grammy-awards"},"content":[{"data":{},"marks":[],"value":"Read more about Fender's 2019 Grammy moments here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"r1mvpfown1y6","contentful_id":"r1mvpfown1y6"}},"id":"c7zrlYNKliUuE65aRLf3EBC","type":"Asset","createdAt":"2019-12-26T18:30:36.278Z","updatedAt":"2019-12-26T18:30:36.278Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment","contentful_id":"master"}},"publishedVersion":2,"revision":1,"contentful_id":"7zrlYNKliUuE65aRLf3EBC"},"fields":{"title":{"en-US":"HER grammys"},"file":{"en-US":{"url":"//images.ctfassets.net/r1mvpfown1y6/7zrlYNKliUuE65aRLf3EBC/27d10d681919a6ea48829a5149d8511d/HER_grammys.jpg","details":{"size":212234,"image":{"width":2336,"height":1187}},"fileName":"HER_grammys.jpg","contentType":"image/jpeg"}}}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"Tone Master Amplifiers","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"It took thousands of hours of thought and critical listening coupled with a tremendous amount of digital processing power to achieve, but Fender's ","nodeType":"text"},{"data":{"uri":"https://shop.fender.com/en-US/guitar-amplifiers/contemporary-digital/tone-master/"},"content":[{"data":{},"marks":[],"value":"Tone Master Series","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" of amplifiers nails the circuitry and 85-watts of power in an original Twin tube amp and the 22 watts of an original Deluxe tube amp. 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Vintera Series models feature authentic specs from decades past, such as period-correct neck shapes, new pickups with decade-specific tones and a wider breadth of vintage colors, including: Mocha, Fiesta Red, Seafoam Green, Inca Silver, Burgundy Mist and Ice Blue Metallic.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For players who want the mojo of the past matched to contemporary features, the Vintera Series also includes modified versions of Fender's most popular electric guitars and basses. And to pair with the line, Fender produced a set of videos depicting contemporary artists performing classic hits of each era. Watch Kingfish offer his take on Screamin’ Jay Hawkins' \"I Put a Spell on You\" below. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Not only did Fender collaborate with Led Zeppelin's ","nodeType":"text"},{"data":{"uri":"https://shop.fender.com/en-US/electric-guitars/telecaster/jimmy-page-telecaster/0146230721.html"},"content":[{"data":{},"marks":[],"value":"Jimmy Page","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" on two signature models based on his legendary mirrored Telecaster (that was later painted with a dragon design), ","nodeType":"text"},{"data":{"uri":"https://shop.fender.com/en-US/electric-guitars/telecaster/britt-daniel-tele-thinline/0113702751.html"},"content":[{"data":{},"marks":[],"value":"Britt Daniel of Spoon","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and worship Strat-slinger ","nodeType":"text"},{"data":{"uri":"https://shop.fender.com/en-US/electric-guitars/stratocaster/lincoln-brewster-stratocaster/0116502778.html"},"content":[{"data":{},"marks":[],"value":"Lincoln Brewster","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" both added their names to the signature roster. 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From the sparkling ","nodeType":"text"},{"data":{"uri":"https://shop.fender.com/en-US/electric-guitars/telecaster/alternate-reality-tenor-tele/0141042340.html"},"content":[{"data":{},"marks":[],"value":"Tenor Tele","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to the jangly ","nodeType":"text"},{"data":{"uri":"https://shop.fender.com/en-US/electric-guitars/other/alternate-reality-electric-xii/0143913302.html"},"content":[{"data":{},"marks":[],"value":"Electric XII","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to the growling ","nodeType":"text"},{"data":{"uri":"https://shop.fender.com/en-US/electric-guitars/other/the-powercaster/0143523300.html"},"content":[{"data":{},"marks":[],"value":"Powercaster","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", the Alternate Reality Series pushed the boundaries of Fender innovation. 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Not only did that record yield four top 40 singles on the ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Billboard","nodeType":"text"},{"data":{},"marks":[],"value":" Hot 100, it was also named ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Billboard","nodeType":"text"},{"data":{},"marks":[],"value":"'s album of the year for 2019. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Throughout her tour, one could typically see the 18-year-old Eilish playing one of her custom Fender ukuleles, or even her brother, Finneas, playing a custom Acoustasonic Telecaster. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"r1mvpfown1y6","contentful_id":"r1mvpfown1y6"}},"id":"c3ktzERna8FwIbdefPyTa7p","type":"Asset","createdAt":"2019-12-20T22:28:33.640Z","updatedAt":"2019-12-20T22:28:33.640Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment","contentful_id":"master"}},"publishedVersion":4,"revision":1,"contentful_id":"3ktzERna8FwIbdefPyTa7p"},"fields":{"title":{"en-US":"billie elish fender"},"file":{"en-US":{"url":"//images.ctfassets.net/r1mvpfown1y6/3ktzERna8FwIbdefPyTa7p/ddb3d4ac388e1a0e275e1737a470b2e7/billie_elish_fender.jpg","details":{"size":202104,"image":{"width":2336,"height":1187}},"fileName":"billie_elish_fender.jpg","contentType":"image/jpeg"}}}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"American Ultra Series","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"With sleek modern features, state-of-the-art craftsmanship and nuanced design, the ","nodeType":"text"},{"data":{"uri":"https://shop.fender.com/en-US/electric-series/american-ultra/"},"content":[{"data":{},"marks":[],"value":"American Ultra Series","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" marks a pivotal moment in Fender history. These thoughtful changes in design and technology can’t always be seen by the naked eye, but are meaningful to artists who crave products that advance with the times.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"One of the most noticeable changes is the all-new \"Modern D\" neck, which boasts a compound-radius fingerboard, smooth Ultra satin back finish and extremely rolled edges. Other modern upgrades include new body contours, Ultra Noiseless pickups, a sturdy HiMass bridge, a double tap humbucker, new colors and advanced electronics. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"r1mvpfown1y6","contentful_id":"r1mvpfown1y6"}},"id":"yY00D1kLXWc","type":"Entry","createdAt":"2022-07-20T23:31:21.326Z","updatedAt":"2022-07-20T23:31:21.326Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment","contentful_id":"master"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceVideo","contentful_id":"resourceVideo"}},"contentful_id":"yY00D1kLXWc"},"fields":{"youTubeVideoId":{"en-US":"yY00D1kLXWc"}}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"r1mvpfown1y6","contentful_id":"r1mvpfown1y6"}},"id":"c1TX1pp8r0PHpsVzv38olAo","type":"Entry","createdAt":"2022-07-14T23:25:14.528Z","updatedAt":"2022-08-29T16:57:50.493Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment","contentful_id":"master"}},"publishedVersion":19,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceBanner","contentful_id":"resourceBanner"}},"contentful_id":"1TX1pp8r0PHpsVzv38olAo"},"fields":{"title":{"en-US":"Learn How to Play Guitar Online"},"description":{"en-US":"Play in minutes with step-by-step online lessons."},"image":{"en-US":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"r1mvpfown1y6","contentful_id":"r1mvpfown1y6"}},"id":"m1MSovwoERT0iRzzAzxfz","type":"Asset","createdAt":"2021-03-23T19:01:30.824Z","updatedAt":"2022-08-29T20:21:31.684Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment","contentful_id":"master"}},"publishedVersion":10,"revision":2,"contentful_id":"m1MSovwoERT0iRzzAzxfz"},"fields":{"title":{"en-US":"play-logo-horizontal-with-icon-white"},"file":{"en-US":{"url":"//images.ctfassets.net/r1mvpfown1y6/m1MSovwoERT0iRzzAzxfz/fc01faec52d27c0c18fcaafff2a06d06/FenderPlay-Logo.png","details":{"size":5664,"image":{"width":250,"height":52}},"fileName":"FenderPlay-Logo.png","contentType":"image/png"}}}}},"targetLabel":{"en-US":"Sign Up"},"targetUrl":{"en-US":"https://connect.fender.com/sign-up"}}}},"content":[],"nodeType":"embedded-entry-block"}],"nodeType":"document"},"body":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2019 was a big year for Fender. Each month, new products were released to the world, from the groundbreaking American Acoustasonic Telecaster to the super-advanced American Ultra Series. And thanks to artists like H.E.R., who delivered a headline-grabbing performance at the Grammy Awards with a clear acrylic Stratocaster, Fender's amazing artists continued to help champion the brand to a global audience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Heading into what promises to be a big 2020, here's a look back at a few artist and gear highlights from a great year.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[],\"nodeType\":\"hr\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"American Acoustasonic Telecaster\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://shop.fender.com/en-US/acoustic-guitars/acoustasonic/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"American Acoustasonic Telecaster\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" launched at the 2019 Winter NAMM Show, it was truly something nobody haad ever seen before. From acoustic shape-shifting to bold electric tones, the Acoustasonic Telecaster guitar is acoustic, electric and everything in between – and it's a perfect partner in the studio or on the stage. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Featuring a patent-pending Stringed Instrument Resonance System (SIRS) and revolutionary electronics that deliver a variety of tones, these guitars provide artists with an unparalleled sonic palette that helps them conveniently and affordably explore countless guitar tones and creative expression like never before.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"metadata\":{\"tags\":[],\"concepts\":[]},\"sys\":{\"space\":{\"sys\":{\"type\":\"Link\",\"linkType\":\"Space\",\"id\":\"r1mvpfown1y6\",\"contentful_id\":\"r1mvpfown1y6\"}},\"id\":\"imali_T289E\",\"type\":\"Entry\",\"createdAt\":\"2022-07-20T23:31:48.652Z\",\"updatedAt\":\"2022-07-20T23:31:48.652Z\",\"environment\":{\"sys\":{\"id\":\"master\",\"type\":\"Link\",\"linkType\":\"Environment\",\"contentful_id\":\"master\"}},\"publishedVersion\":1,\"revision\":1,\"contentType\":{\"sys\":{\"type\":\"Link\",\"linkType\":\"ContentType\",\"id\":\"resourceVideo\",\"contentful_id\":\"resourceVideo\"}},\"contentful_id\":\"imali_T289E\"},\"fields\":{\"youTubeVideoId\":{\"en-US\":\"imali_T289E\"}}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[],\"nodeType\":\"hr\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Maroon 5 Plays the Super Bowl\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The halftime performance at the Super Bowl every year is always a massive stage, with millions watching the game around the world. Maroon 5 filled that stage during the 53rd edition of the contest in Atlanta, running through a string of their biggest hits, including \\\"Harder to Breathe,\\\" \\\"Girls Like You\\\" and \\\"Moves Like Jagger.\\\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"But midway through their set, frontman Adam Levine pulled out a well-worn Fender Stratocaster to play a searing solo during \\\"This Love\\\" before he was joined by Travis Scott, who then rapped a few bars from hsi hit, \\\"Sicko Mode.\\\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"metadata\":{\"tags\":[],\"concepts\":[]},\"sys\":{\"space\":{\"sys\":{\"type\":\"Link\",\"linkType\":\"Space\",\"id\":\"r1mvpfown1y6\",\"contentful_id\":\"r1mvpfown1y6\"}},\"id\":\"c1UfUdzPDASCsB40nOlccVx\",\"type\":\"Asset\",\"createdAt\":\"2019-12-26T18:30:12.450Z\",\"updatedAt\":\"2019-12-26T18:30:12.450Z\",\"environment\":{\"sys\":{\"id\":\"master\",\"type\":\"Link\",\"linkType\":\"Environment\",\"contentful_id\":\"master\"}},\"publishedVersion\":2,\"revision\":1,\"contentful_id\":\"1UfUdzPDASCsB40nOlccVx\"},\"fields\":{\"title\":{\"en-US\":\"maroon5 superbowl\"},\"file\":{\"en-US\":{\"url\":\"//images.ctfassets.net/r1mvpfown1y6/1UfUdzPDASCsB40nOlccVx/283db289b4520e0b30a9abb93d5d4172/maroon5_superbowl.jpg\",\"details\":{\"size\":110966,\"image\":{\"width\":2336,\"height\":1187}},\"fileName\":\"maroon5_superbowl.jpg\",\"contentType\":\"image/jpeg\"}}}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[],\"nodeType\":\"hr\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"H.E.R. and the Acrylic Strat at the Grammys\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"During the 62nd annual Grammy Awards, Los Angeles' Staples Center was buzzing for singer/songwriter H.E.R. - nominated in four categories including Best R&B Album, Album of the Year, Best New Artist and Best R&B Performance - and the California native absolutely delivered. H.E.R. brought the room to their feet with a soaring rendition of her mesmerizing ballad \\\"Hard Place\\\" while playing a fully clear acrylic Stratocaster, which was hand-made by Fender Custom Shop Master Builder Scott Buehl.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"She wasn't the only artist displaying their Fender love on stage, though, as the Red Hot Chili Peppers' Flea played one of his signature Flea Active Jazz Basses and Josh Klinghoffer had a trusty Strat slung across his shoulder. Shawn Mendes also performed his hit, \\\"In My Blood,\\\" while playing a beautiful Telecaster alongside Miley Cyrus, while Janelle Monáe kicked off her stunning performance with a Duo Sonic.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{\"uri\":\"https://www.fender.com/articles/gear/artists-break-out-fender-gems-at-2019-grammy-awards\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Read more about Fender's 2019 Grammy moments here\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"metadata\":{\"tags\":[],\"concepts\":[]},\"sys\":{\"space\":{\"sys\":{\"type\":\"Link\",\"linkType\":\"Space\",\"id\":\"r1mvpfown1y6\",\"contentful_id\":\"r1mvpfown1y6\"}},\"id\":\"c7zrlYNKliUuE65aRLf3EBC\",\"type\":\"Asset\",\"createdAt\":\"2019-12-26T18:30:36.278Z\",\"updatedAt\":\"2019-12-26T18:30:36.278Z\",\"environment\":{\"sys\":{\"id\":\"master\",\"type\":\"Link\",\"linkType\":\"Environment\",\"contentful_id\":\"master\"}},\"publishedVersion\":2,\"revision\":1,\"contentful_id\":\"7zrlYNKliUuE65aRLf3EBC\"},\"fields\":{\"title\":{\"en-US\":\"HER grammys\"},\"file\":{\"en-US\":{\"url\":\"//images.ctfassets.net/r1mvpfown1y6/7zrlYNKliUuE65aRLf3EBC/27d10d681919a6ea48829a5149d8511d/HER_grammys.jpg\",\"details\":{\"size\":212234,\"image\":{\"width\":2336,\"height\":1187}},\"fileName\":\"HER_grammys.jpg\",\"contentType\":\"image/jpeg\"}}}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[],\"nodeType\":\"hr\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Tone Master Amplifiers\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It took thousands of hours of thought and critical listening coupled with a tremendous amount of digital processing power to achieve, but Fender's \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://shop.fender.com/en-US/guitar-amplifiers/contemporary-digital/tone-master/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Tone Master Series\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" of amplifiers nails the circuitry and 85-watts of power in an original Twin tube amp and the 22 watts of an original Deluxe tube amp. Fender's most innovative digital amps to date capture the look, feel and tone of their tube counterparts.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"metadata\":{\"tags\":[],\"concepts\":[]},\"sys\":{\"space\":{\"sys\":{\"type\":\"Link\",\"linkType\":\"Space\",\"id\":\"r1mvpfown1y6\",\"contentful_id\":\"r1mvpfown1y6\"}},\"id\":\"PPLKAIYyuuM\",\"type\":\"Entry\",\"createdAt\":\"2022-07-20T23:25:15.097Z\",\"updatedAt\":\"2022-07-20T23:25:15.097Z\",\"environment\":{\"sys\":{\"id\":\"master\",\"type\":\"Link\",\"linkType\":\"Environment\",\"contentful_id\":\"master\"}},\"publishedVersion\":1,\"revision\":1,\"contentType\":{\"sys\":{\"type\":\"Link\",\"linkType\":\"ContentType\",\"id\":\"resourceVideo\",\"contentful_id\":\"resourceVideo\"}},\"contentful_id\":\"PPLKAIYyuuM\"},\"fields\":{\"youTubeVideoId\":{\"en-US\":\"PPLKAIYyuuM\"}}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[],\"nodeType\":\"hr\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Fender Effects Pedals\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Fender's first took a crack at effects pedals in 2018, but that line expanded in 2019 with even more tonal possibilities. The \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://shop.fender.com/en-US/effects-pedals/modulation/pour-over-envelope-filter/0234549000.html\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Pour Over Envelope Filter\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://shop.fender.com/en-US/effects-pedals/boost-gain/smolder-acoustic-overdrive/0234550000.html\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smolder Acoustic Overdrive\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://shop.fender.com/en-US/effects-pedals/boost-gain/compugilist-compressordistortion/0234551000.html\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Compugilist Compressor/Distortion\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://shop.fender.com/en-US/effects-pedals/boost-gain/the-trapper-dual-fuzz/0234545000.html\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"the Trapper Fuzz\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://shop.fender.com/en-US/effects-pedals/boost-gain/mtgla-tube-distortion/0234547000.html\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"MGT-LA Tube Distortion\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://shop.fender.com/en-US/effects-pedals/time-based/reflecting-pool-delay-reverb/0234546000.html\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Reflecting Pool Delay/Reverb\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" represent six additional models that can fit into any artist's rig and take their sound to new heights. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"metadata\":{\"tags\":[],\"concepts\":[]},\"sys\":{\"space\":{\"sys\":{\"type\":\"Link\",\"linkType\":\"Space\",\"id\":\"r1mvpfown1y6\",\"contentful_id\":\"r1mvpfown1y6\"}},\"id\":\"zTU3TNBI9Rs\",\"type\":\"Entry\",\"createdAt\":\"2022-07-20T23:27:49.107Z\",\"updatedAt\":\"2022-07-20T23:27:49.107Z\",\"environment\":{\"sys\":{\"id\":\"master\",\"type\":\"Link\",\"linkType\":\"Environment\",\"contentful_id\":\"master\"}},\"publishedVersion\":1,\"revision\":1,\"contentType\":{\"sys\":{\"type\":\"Link\",\"linkType\":\"ContentType\",\"id\":\"resourceVideo\",\"contentful_id\":\"resourceVideo\"}},\"contentful_id\":\"zTU3TNBI9Rs\"},\"fields\":{\"youTubeVideoId\":{\"en-US\":\"zTU3TNBI9Rs\"}}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[],\"nodeType\":\"hr\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Player Series\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For players looking to take the next step in their musical journey, the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://shop.fender.com/en-US/electric-series/player/guitars/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Player Series\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" was launched to offer a solid first step into the Fender ecosphere. 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Vintera Series models feature authentic specs from decades past, such as period-correct neck shapes, new pickups with decade-specific tones and a wider breadth of vintage colors, including: Mocha, Fiesta Red, Seafoam Green, Inca Silver, Burgundy Mist and Ice Blue Metallic.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For players who want the mojo of the past matched to contemporary features, the Vintera Series also includes modified versions of Fender's most popular electric guitars and basses. And to pair with the line, Fender produced a set of videos depicting contemporary artists performing classic hits of each era. 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The program grew steadily in popularity throughout the year as exciting guests shared hosting and performing duties, like Thurston Moore of Sonic Youth, the Bangles' Vicki Peterson and innovative producer San Holo. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{\"uri\":\"https://www.fender.com/play/path/level-1\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Check out a free trial of Fender Play here\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"metadata\":{\"tags\":[],\"concepts\":[]},\"sys\":{\"space\":{\"sys\":{\"type\":\"Link\",\"linkType\":\"Space\",\"id\":\"r1mvpfown1y6\",\"contentful_id\":\"r1mvpfown1y6\"}},\"id\":\"pOOr7-nR3cI\",\"type\":\"Entry\",\"createdAt\":\"2022-07-20T23:30:34.434Z\",\"updatedAt\":\"2022-07-20T23:30:34.434Z\",\"environment\":{\"sys\":{\"id\":\"master\",\"type\":\"Link\",\"linkType\":\"Environment\",\"contentful_id\":\"master\"}},\"publishedVersion\":1,\"revision\":1,\"contentType\":{\"sys\":{\"type\":\"Link\",\"linkType\":\"ContentType\",\"id\":\"resourceVideo\",\"contentful_id\":\"resourceVideo\"}},\"contentful_id\":\"pOOr7-nR3cI\"},\"fields\":{\"youTubeVideoId\":{\"en-US\":\"pOOr7-nR3cI\"}}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[],\"nodeType\":\"hr\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Alternate Reality Series\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Continuing an idea that began in 2018 with the Parallel Universe Series, the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://shop.fender.com/en-US/electric-series/alternate-reality/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Alternate Reality Series\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" mined Fender's design DNA to create new hybrid instruments that are out of this world. 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Not only did that record yield four top 40 singles on the \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Billboard\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Hot 100, it was also named \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Billboard\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"'s album of the year for 2019. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Throughout her tour, one could typically see the 18-year-old Eilish playing one of her custom Fender ukuleles, or even her brother, Finneas, playing a custom Acoustasonic Telecaster. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"metadata\":{\"tags\":[],\"concepts\":[]},\"sys\":{\"space\":{\"sys\":{\"type\":\"Link\",\"linkType\":\"Space\",\"id\":\"r1mvpfown1y6\",\"contentful_id\":\"r1mvpfown1y6\"}},\"id\":\"c3ktzERna8FwIbdefPyTa7p\",\"type\":\"Asset\",\"createdAt\":\"2019-12-20T22:28:33.640Z\",\"updatedAt\":\"2019-12-20T22:28:33.640Z\",\"environment\":{\"sys\":{\"id\":\"master\",\"type\":\"Link\",\"linkType\":\"Environment\",\"contentful_id\":\"master\"}},\"publishedVersion\":4,\"revision\":1,\"contentful_id\":\"3ktzERna8FwIbdefPyTa7p\"},\"fields\":{\"title\":{\"en-US\":\"billie elish fender\"},\"file\":{\"en-US\":{\"url\":\"//images.ctfassets.net/r1mvpfown1y6/3ktzERna8FwIbdefPyTa7p/ddb3d4ac388e1a0e275e1737a470b2e7/billie_elish_fender.jpg\",\"details\":{\"size\":202104,\"image\":{\"width\":2336,\"height\":1187}},\"fileName\":\"billie_elish_fender.jpg\",\"contentType\":\"image/jpeg\"}}}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[],\"nodeType\":\"hr\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"American Ultra Series\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With sleek modern features, state-of-the-art craftsmanship and nuanced design, the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://shop.fender.com/en-US/electric-series/american-ultra/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"American Ultra Series\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" marks a pivotal moment in Fender history. These thoughtful changes in design and technology can’t always be seen by the naked eye, but are meaningful to artists who crave products that advance with the times.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the most noticeable changes is the all-new \\\"Modern D\\\" neck, which boasts a compound-radius fingerboard, smooth Ultra satin back finish and extremely rolled edges. 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