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Fender Next 2021: 25 Global Artists Expanding the World of Guitar

Meet the artists who are taking guitar to the next level in 2021.

Fender Next is Fender’s artist development program, designed to support emerging artists that are moving guitar forward in music and culture.

In 2021, Fender has partnered with 25 artists of diverse genres, nationalities and identities for the program from a pool of thousands of submissions. Over the course of the year, Fender provide these artists with gear and support to showcase their work, amplify their voice and introduce their music to new fans.

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“As leaders in the music space, we have a responsibility to support new artists looking to establish careers long-term,” said Evan Jones, CMO at Fender. “We’re uniquely positioned to showcase and develop emerging artists on a global scale, and it’s our goal to act as a best-in-class marketing partner to them, leveraging the full breadth of our capabilities and brand investments on their behalf. We see the Fender Next program as foundational to our bigger brand mission, and a critical part of our long-term commitment to showcasing the depth and diversity of today’s artists, moving guitar forward in music and culture.”

In its first two years, Fender Next has recognized and empowered talented artists who have gone on to critical acclaim and commercial success. Members of Fender Next’s 2020 class, Black Pumas, were nominated for three 2021 Grammy® Awards. Past class member King Princess subsequently performed on “Saturday Night Live” after her induction in 2019, while her classmate Ashley McBryde was awarded Artist of the Year by the Country Music Association® Awards in 2019. In the UK, Fender Next artist Beabadoobee has won an NME Radar award, while also earning a Brit Award nomination alongside classmate Sam Fender. Fender Next artists have also gone on to receive their own limited-edition Fender Artist Signature Models, such as Japan’s Miyavi and his Signature Telecaster® guitar.

“The power of musical expression is universal and we’re proud to welcome the Fender Next Class of ’21 with artists from Africa, Europe, Latin America, the U.S. and everywhere in between to this program,” said Matt Watts, VP of Marketing at Fender. “These artists are not only pushing their respective genres forward, but they’re pushing guitar forward. Our goal is to help create long-term exposure for the artists in the program, support their creative passion and provide tools to fuel their creative output. Given the rapid changes in the music industry over the last 12 months, we know that this support is more important than ever.”

This year's Fender Next group includes 25 rising artists across genres, generations, genders and backgrounds that are elevating guitar in music and culture. After an open call to submissions from the public across the globe, the 2021 class was hand-selected by Fender and represents a group of artists that each have developed their guitar-driven music in new and exciting directions.

Fender Next Class of 2021

• Noreh
• Ambar Lucid
• Drax Project
• Fousheé
• Gabriel Garzon-Montano
• Alex Hall
• Blu DeTiger
• Beach Bunny
• Fiokee
• Sports Team
• Ayron Jones
• Remi Wolf
• Nova Twins
• Alfie Templeman
• Arlo Parks
• Griff
• Tendre
• Stand Atlantic
• Lime Cordaile
• CAIN
• Hitsujibungaku
• Ritt Momney
• Hannah Dasher
• Suspended 4th
• Holly Humberstone