factory tours

From the Fender Visitor Center you'll embark on the Fender Factory and Custom Shop tour for a fascinating up-close and start-to-finish look at the remarkable transformation of raw materials into fine Fender guitars, basses, amplifiers and other products.

Watch as Fender staff in the Wood Mill, Metal Shop, Final Assembly and other areas practice their craft, and see actual instruments and amps take shape at each stage in their production. Finally, your guide will escort you into the "Dream Factory" - the world-famous Fender Custom Shop - for an unprecedented firsthand look at the creation of the very best of Fender's best.

tour details

Factory Tour Fees

ADULTS... $10

SENIORS... $8

STUDENTS/TEENS (13-17)... $6

CHILDREN 9-12... FREE
(Must be accompanied by a parent or guardian)

Hours of Operation

Open to the public every weekday except Wednesday.

• Visitor Center: 9 a.m. - 4 p.m.
• Factory Tour: 10 a.m. and 11:30 a.m.
• Factory tour lasts approximately 45 - 60 minutes.

Guest Policies

• Visitor Center open to all ages.
• Factory Tour open to children age 9 and older accompanied by parent or guardian.
• Factory tour guests must wear closed-toe shoes.
• Maximum of 10 guests per tour; larger groups call ahead for appointment.

Location & Directions

Take SR-91 to Corona, then exit 47 north to Auto Center Drive. Turn right onto Railroad Street. Turn left onto Cessna Circle. The Fender Visitor Center is at 301 Cessna Circle.

Contact Information

Phone: 951.898.4040
Email: visitorcenter@fender.com

From LAX Airport From Ontario Intl Airport

Fender: Building A Legend

Fender: Building a Legend—an iBook edition of the Fender Visitor Center's lavishly illustrated guidebook—is now available to all on the Apple iPad, whereas the original print edition is available exclusively at the Fender Visitor Center facility. In multi-touch form, the iBook edition takes you behind the scenes with video, interactive photo galleries and more to show you how the sound and the magic begin inside Fender’s main U.S. manufacturing facility. It’s a must-have for the avid Fender fan and player.

Download From iTunes