Fender Musical Instruments Corporation
Our Vision “To champion THE SPIRIT OF ROCK-N-ROLL® throughout the world. The spirit is individual expression, creativity, passion, energy, and YOU.” Our Mission “We will exceed the expectations of music enthusiasts worldwide and create a community for individual expression by focusing on our people, products and business excellence.” Our Values THE SPIRIT OF ROCK-N-ROLL® is founded on individual expression, creativity, passion, energy and YOU. The Fender values promote this spirit by encouraging you to Be Yourself – Be Different – Be Great Our values are: Communication, People, Respect, Integrity, Excellence, Innovation, Passion, Leadership  |