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FENDER® RE-LAUNCHES OFFICIAL WEBSITE

Flagship website offers improved navigation and all-new interactive features

SCOTTSDALE, Ariz. (Jan. 16, 2012) – Fender is proud to announce the re-launch of its official website, www.fender.com, unveiling a revitalized online presence with enhanced navigation and a modern look.

"The new Fender website is a destination for music enthusiasts worldwide, and it’s exciting to deliver an even more captivating and immersive web experience,” said Richard McDonald, senior vice president of Fender marketing. “We are thrilled with the improvements and we believe consumers will be, too." 

For the first time ever, users can enjoy a 360-degree view of American and Artist Series instruments through an all-new interactive experience. The revamped website also delivers a new product research area, content-rich news section, user-friendly sorting and filtering functions, an all-new treatment and presentation of the Fender Custom Shop, and much more.
 
To experience the new Fender website, visit www.fender.com.

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About Fender Musical Instruments Corporation
Fender Musical Instruments Corporation (FMIC) is a leading, global musical instruments company whose comprehensive portfolio of brands includes Fender^®, Squier^®, Guild^®, Tacoma^®, Gretsch^®, Jackson^®, Charvel^®, EVH^®, SWR^® and Groove Tubes^®, among others. Fender^® instruments include the Telecaster^®, Stratocaster^®, Precision Bass^® and Jazz Bass^® guitars. For more information, visit www.fender.com.

In 2007, FMIC acquired KMC Music, one of the largest independent U.S. distributors of musical instruments and accessories. In 2011, KMC Music and Musicorp united their sales and catalog divisions as KMCMusicorp, creating a leading wholesaler of musical instruments, accessories and lighting equipment. KMCMusicorp produces and/or distributes Ovation®, Takamine® and Hamer® guitars; Latin Percussion®, Gretsch® Drums, Gibraltar® Hardware, Toca® Percussion, Sabian® cymbals and Genz Benz® amplifiers and more. For more information, visit www.kmcmusicorp.com.