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FENDER® CUSTOM SHOP SHORT FILM SHOWCASES REMARKABLE CRAFTSMANSHIP BEHIND 2013 WINTER NAMM PRODUCTS

The “Dream Factory’s” master builders discuss inspiration behind new exotic guitars and basses

SCOTTSDALE, Ariz. (Jan.  11, 2012) – The Fender Custom Shop has released a behind-the-scenes short film where viewers can appreciate the highly elaborate artwork and intricate amount of detail that goes into each master built instrument.

The film, shot in the Custom Shop in Fender’s U.S. manufacturing facility in Corona, Calif., also offers a sneak peak at the striking product offerings being displayed at the upcoming 2013 Winter NAMM show.

Every NAMM show, the Fender Custom Shop booth is a destination that attracts both guitar and art enthusiasts to view the unique one-off creations of its master builders.

Fender has raised the ante once again with its 2013 products. To watch the video and preview the Fender Custom Shop’s 2013 instruments, go to http://youtu.be/C5-V8vDFO-c.

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About Fender Musical Instruments Corporation
Fender Musical Instruments Corporation (FMIC) is a leading, global musical instruments company whose comprehensive portfolio of brands includes Fender®, Squier®, Guild®, Tacoma®, Gretsch®, Jackson®, Charvel®, EVH®, SWR® and Groove Tubes®, among others. Fender® instruments include the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars. For more information, visit www.fender.com.

In 2007, FMIC acquired KMC Music, one of the largest independent U.S. distributors of musical instruments and accessories. In 2011, KMC Music and Musicorp united their sales and catalog divisions as KMCMusicorp, creating a leading wholesaler of musical instruments, accessories and lighting equipment. KMCMusicorp produces and/or distributes Ovation®, Takamine® and Hamer® guitars; Latin Percussion®, Gretsch® Drums, Gibraltar® Hardware, Toca® Percussion, Sabian® cymbals and Genz Benz® amplifiers and more. For more information, visit www.kmcmusicorp.com.   

 

About NAMM
NAMM, the National Association of Music Merchants (NAMM), commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that promotes the pleasures and benefits of making music and strengthens the $17 billion global music products industry. Our association—and our trade shows—serve as a hub for people wanting to seek out the newest innovations in musical products, recording technology, sound and lighting. NAMM's activities and programs are designed to promote music making to people of all ages.