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FENDER® HOSTS 30 GIRLS OF THE VARIETY BOYS & GIRLS CLUB OF BOYLE HEIGHTS TO GIRL ROCK NATION WORKSHOP AT THE HOUSE OF ROCK IN SANTA MONICA
Young girls receive once-in-a-lifetime opportunity to learn guitar, bass, and more from accomplished female musicians
SANTA MONICA, Calif. (Dec. 12, 2012) – On Dec. 4, Fender offered a Girl Rock Nation workshop to 30 young girls of the Variety Boys & Girls Club of Boyle Heights at the lavish House of Rock in Santa Monica.
During the three-hour retreat, the girls learned guitar, bass and songwriting from prominent female musicians like Nik West and Annie Clements, as well as crew from the Rock N’ Roll Camp for Girls of Los Angeles. At the end of the workshop, Fender gifted each girl with a brand new acoustic guitar.
“Our members, and specifically our female members, are unfortunately underexposed to the arts and resources, especially in the field of music,” said Variety Boys & Girls Club of Boyle Heights Executive Director Cris Arzate. “Fender and Girl Rock Nation not only provided our girls with an amazing workshop, but gave each of them their own acoustic guitar. Our club will now be able to hire a music instructor to continue what Fender and Girl Rock Nation have started.”
To continue championing women in music, Fender held an evening party at the House of Rock, which featured live performances by singer-songwriter Lucy Schwartz, West, Clements, Icelandic female trio The Charlies, and up-and-coming rock duo Two Piece Extra Spicy.
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About Fender Musical Instruments Corporation
Fender Musical Instruments Corporation (FMIC) is a leading, global musical instruments company whose comprehensive portfolio of brands includes Fender®, Squier®, Guild®, Tacoma®, Gretsch®, Jackson®, Charvel®, EVH®, SWR® and Groove Tubes®, among others. Fender® instruments include the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars. For more information, visit www.fender.com.
In 2007, FMIC acquired KMC Music, one of the largest independent U.S. distributors of musical instruments and accessories. In 2011, KMC Music and Musicorp united their sales and catalog divisions as KMCMusicorp, creating a leading wholesaler of musical instruments, accessories and lighting equipment. KMCMusicorp produces and/or distributes Ovation®, Takamine® and Hamer® guitars; Latin Percussion®, Gretsch® Drums, Gibraltar® Hardware, Toca® Percussion, Sabian® cymbals and Genz Benz® amplifiers and more. For more information, visit www.kmcmusicorp.com.
About Girl Rock Nation
Launched by Fender in July of 2010, Girl Rock Nation is an initiative that strives to empower women to participate in music, whether they play, produce, compose or simply listen to music. It is a place to motivate and inspire women to rock in whatever they do – picking up a guitar, writing a song, mixing sounds to make music or to rock in life. Girl Rock Nation is a meeting place for all ages, skill levels and disciplines. It’s a Girl Rock Nation Revolution. For more information, visit www.girlrocknation.com.