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FOR IMMEDIATE RELEASE

Contact: Jason Farrell

480.596.7130

jfarrell@fender.com

 

GRETSCH^® INTRODUCES NEW ELECTROMATIC^® SERIES MODELS

 

 

SCOTTSDALE, Ariz. (Sept. 15, 2011) – Gretsch announces the debut of several new Electromatic Series guitars. The additions to the immensely popular Electromatic collection take on a new voice and identity while resonating true to the unmistakable Gretsch sound. The series welcomes nine new models, including two basses and two left-handed guitars.

 

New to the series are the Black G5445T and Gold G5448T Double Jet^™ models. These double-cutaway guitars have a chambered basswood body and an arched maple top; a two-tone body color scheme; dual “Black Top” Filter’Tron^™ pickups and a Bigsby^® B50 tailpiece. Other features include a 12” radius rosewood fingerboard with 22 medium jumbo frets and “Hump-Block” inlays; three-position pickup toggle switch; anchored Adjusto-Matic^™ bridge, G-arrow knobs and a white pearloid Gretsch-logo pickguard.

 

The Cherry G5103 and Black G5105 CVT III guitars offer a slim design with a thundering sound. These sonically stellar models sport the original Gretsch “CVT” thin-profile mahogany body design; a bolt-on maple neck that joins the body at the 18^th fret, and three Gretsch mini dual-coil pickups that sound hi-fi rich and high-gain friendly. Additional features include three-position pickup toggle switch; 12” radius rosewood fingerboard with 22 medium jumbo frets; G-arrow knobs and anchored Adjusto-Matic^™ bridge with stop tailpiece.

 

The series also welcomes the Junior Jet^™ Bass. “The Great Gretsch Sound” rings true with this solid body bass equipped with classic Gretsch appointments capable of filling a room with massive subsonic tones. Features include a 30.3” scale neck; Gretsch mini dual-coil pickup; 12”-radius rosewood fingerboard with 20 medium jumbo frets; four-saddle bridge and a black Gretsch-logo pickguard. This model is available in Black and Tobacco Sunburst finishes.

 

Also new to the collection are the Two-Tone Sunburst G5434, Black G5435 and Gold G5438 Pro Jet^™ models. These chambered, single cutaway classics, also available in left-handed models (G5435LH and G5434LH), have an arched maple top; a 12” radius rosewood fingerboard with 22 medium jumbo frets and “Hump Block” inlays; three-position pickup toggle switch; anchored Adjusto-Matic^™ bridge and stop tailpiece; G-arrow knobs and white pearloid Gretsch-logo pickguard.

 

The new Electromatic series guitars are available at authorized Gretsch dealers. For more information, and to locate a dealer near you, visit www.gretschguitars.com. 

 

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About Fender Musical Instruments Corporation

Fender Musical Instruments Corporation (FMIC) is the world’s leading guitar manufacturer, and its name has become synonymous with all things rock ‘n’ roll. Iconic Fender^® instruments such as the Telecaster^®, Stratocaster^®, Precision Bass^® and Jazz Bass^® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors. FMIC brands include Fender^®, Squier^®, Guild^®, Gretsch^®, Jackson^®, Charvel^®, EVH^®, SWR^® and Groove Tubes^®, among others. For more information, visit www.gretschguitars.com.