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FOR IMMEDIATE RELEASE
Contact: Jason Farrell
FENDER® INTRODUCES MODERN PLAYER SERIES
GUITARS AND BASSES
Brand new line offers unique, feature-rich models at an incredible value
SCOTTSDALE, Ariz. (Oct. 6, 2011) — Fender is proud to introduce its latest line of instruments, the all-new Modern Player Series. A combination of never-before-seen appointments and familiar Fender elements, the Modern Player Series provides great accessibility to trusted Fender quality at an outstandingly attainable value.
“The Modern Player Series represents more than a new line of instruments,” said Fender Electric Guitars Product Director Justin Norvell. “It’s the answer for musicians seeking classic Fender tone and style at a tremendously affordable value.”
The series welcomes seven models, four guitars and three basses. They include the Modern Player Telecaster® Plus HSS, Modern Player Telecaster Thinline Deluxe, Modern Player Jaguar®, Modern Player Marauder, Modern Player Telecaster Bass, Modern Player Jazz Bass® and Modern Player Jaguar® Bass.
The Modern Player Series models start at a manufacturer’s suggested retail price of $559.99. For more information, and to locate a dealer near you, visit www.fender.com
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About Fender Musical Instruments CorporationFender Musical Instruments Corporation (FMIC) is the world’s leading guitar manufacturer, and its name has become synonymous with all things rock ‘n’ roll. Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors. FMIC brands include Fender®, Squier®, Guild®, Tacoma®, Gretsch®, Jackson®, Charvel®, EVH®, SWR® and Groove Tubes®, among others. For more information, visit www.fender.com.