Newsroom

FOR IMMEDIATE RELEASE

Contact: Jason Farrell

480.596.7130

jfarrell@fender.com

FENDER^® INTRODUCES ELVIS^® KINGMAN^™ ACOUSTIC GUITAR

Distinctive “Wildwood” finish returns for model styled on guitar the king strummed
in 1967 film “Clambake”

SCOTTSDALE, Ariz.  (Jan. 5, 2012) — Fender Acoustics proudly hails the King of Rock ‘n’ Roll and transports players back to 1967 with the introduction of the Elvis^® Kingman acoustic guitar—a sharp looking, rich-sounding, hip-swaying evocation of the freewheeling Fender acoustic that Elvis Presley^® wielded with consummate cool in ’67 cinematic romp “Clambake.”

In addition to honoring the king, the Elvis^® Kingman dreadnought also recreates Fender’s famous mid-’60s “Wildwood” finish, in which living beech trees that provided the backs and sides of the unusual instruments were dyed in several elegantly striking colors before being harvested.

Highly distinctive features include Presley’s signature on the front of the Wildwood-style headstock, solid spruce top with scalloped X-bracing for full and resonant tone, laminated Wildwood-style back and sides, Ivoroid neck and body binding, stylish dual checkerboard rosette, maple neck, 20-fret rosewood fingerboard with block position inlays and bone nut, Fender “Viking” rosewood bridge with cream-colored pins and compensated bone saddle, chrome hardware and gloss neck and body finish. For more information, go to www.fender.com.

# # #

About Fender Musical Instruments Corporation

Fender Musical Instruments Corporation (FMIC) is the world’s leading guitar manufacturer, and its name has become synonymous with all things rock ‘n’ roll. Iconic Fender^® instruments such as the Telecaster^®, Stratocaster^®, Precision Bass^® and Jazz Bass^® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors. FMIC brands include Fender^®, Squier^®, Guild^®, Gretsch^®, Jackson^®, Charvel^®, EVH^®, SWR^® and Groove Tubes^®, among others. For more information, visit www.fender.com.