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May 2013

May 07, 2013
May 2013 marks the 40th anniversary of Deep Purple's classic masterpiece "Smoke on the Water." More importantly, it signifies the ruby anniversary of what is believed to be the most popular and played guitar riff of all time. …
Brand: Fender Category: Electric Guitars
May 02, 2013
New instruments feature popular designs, and upgraded tops and period correct finishes
Brand: Fender Category: Electric Guitars
May 02, 2013
Los Lobos perform at Fender legend Abigail Ybarra’s retirement party in celebration of more than 50 years of service; Ybarra’s longstanding apprentice, Josefina Campos, is promoted to continue tradition of hand craftsmanship
Brand: Fender Custom Shop Category: Corporate Announcements
May 02, 2013
The Fender Custom Shop’s new spring instrument selection presents some of its most sophisticated and meticulously crafted product offerings to date, including four guitars and one bass.
Brand: Fender Custom Shop Category: Electric Guitars

March 2013

March 07, 2013
Jackson is proud to announce the release of eight new seven and eight-string USA Select models
Brand: Jackson Category: Electric Guitars

February 2013

February 28, 2013
Fender joins forces with interactive music learning pioneers; becomes official launch sponsor of Rock Prodigy for Microsoft Windows® to bring award-winning app to the desktop
Brand: Fender Category: Music Education
February 07, 2013
One Hundred “Layla” Strat® guitars to be built by Clapton’s personal Master Builder and sold exclusively at Guitar Center
Brand: Fender Custom Shop Category: Electric Guitars

January 2013

January 24, 2013
Fender is proud to introduce seven new amplifier models, each designed with a different player in mind, yet all providing the legendary tones that have solidified Fender as the world’s leading amplifier company for more than 60 years.
Brand: Fender Category: Guitar Amplifiers
January 24, 2013
Fender acoustics is proud to showcase an array of new instruments in its 2013 winter collection, each designed to inspire players of all levels, budgets and tastes.
Brand: Fender Category: Acoustic Guitars
January 24, 2013
Custom Shop’s initial offering includes 10 breathtaking models showcasing the pinnacle of American craftsmanship
Brand: Guild Category: Acoustic Guitars
January 24, 2013
Guild is proud to announce several new models in the popular Arcos and GAD series to be featured at the 2013 NAMM Show.
Brand: Guild Category: Acoustic Guitars
January 24, 2013
Eight new models represent the essence of Guild’s electric legacy
Brand: Guild Category: Electric Guitars
January 23, 2013
Jackson is thrilled to unveil a collection of 20 new models charged with new features designed for speed and killer looks.
Brand: Jackson Category: Electric Guitars
January 23, 2013
Passport by Fender is proud to release the latest addition to its line of popular public address systems, the Passport Mini.
Brand: Fender Category: Guitar Amplifiers
January 22, 2013
Fender is thrilled to announce its all-new Fender Acoustic Custom Shop, located in New Hartford, Conn.
Brand: Fender Category: Acoustic Guitars
January 18, 2013
Stratocaster central to one of the most popular rock ‘n’ roll riffs of all time, “Smoke on the Water”
Brand: Fender Category: Electric Guitars
January 17, 2013
In celebration of Gretsch’s 130th anniversary, the iconic guitar company is releasing two limited anniversary models, a new addition to the Professional Collection, as well as the new Center Block series.
Brand: Gretsch Category: Electric Guitars
January 16, 2013
Flagship website offers improved navigation and all-new interactive features
Brand: Fender Category: Corporate Announcements
January 15, 2013
Fender is proud to announce four bass additions to its acclaimed American Vintage series, all meticulously reimagined to evoke the authentic feel and sound of the original basses released between the late 1950s and early 1970s.
Brand: Fender Category: Electric Guitars
January 11, 2013
The “Dream Factory’s” master builders discuss inspiration behind new exotic guitars and basses
Brand: Fender Category: Electric Guitars
January 10, 2013
The Pawn Shop Series introduces yet another pleasingly unconventional assortment of “guitars that never were but should have been,” in which new models take the stage and long-vanished classics return in modern form.
Brand: Fender Category: Electric Guitars
January 09, 2013
Gretsch is excited to release five additions to its Roots Collection, an eclectic family of banjos, mandolins, resonator guitars, ukuleles and Rancher acoustic guitars that evoke the feel and look of the era before the company made its entry into the electric guitar world in the 1950s.
Brand: Gretsch Category: Acoustic Guitars
January 08, 2013
The highly acclaimed Fender Select Series is proud to welcome an all-new lineup of instruments for 2013.
Brand: Fender Category: Electric Guitars
January 04, 2013
Fender is proud to announce the Competition series pedals, a whole new line of effects pedals designed and built to provide inspirational tones in a reliable package at an astounding value.
Brand: Fender Category: Accessories
January 04, 2013
It is with great pleasure that Gretsch is releasing the G7593T Billy Duffy White Falcon guitar, which has immediately become one of the most unique and bewitching White Falcon guitars ever made.
Brand: Gretsch Category: Electric Guitars

December 2012

December 27, 2012
The Fender Custom Shop’s 2013 Custom Collection presents some of its most sophisticated and meticulously crafted product offerings to date, including eight guitars and two basses.
Brand: Fender Category: Electric Guitars
December 17, 2012
Artistas, VIP, y empleados de Fender se reúnen para conmemorar el gran suceso
Brand: Fender Custom Shop Category: Corporate Announcements
December 17, 2012
Celebrities, Fender employees, and VIPs welcome premier showroom in Mexico City
Brand: Fender Custom Shop Category: Corporate Announcements
December 16, 2012
Young girls receive once-in-a-lifetime opportunity to learn guitar, bass, and more from accomplished female musicians
Brand: Fender Category: Music Education

November 2012

November 15, 2012
More than 50, 10-foot hand-painted Fender Stratocaster guitars were auctioned off on Sat., Oct. 20 at the Rock and Roll Hall of Fame and Museum raising $230,000 for the United Way of Greater Cleveland and the Rock and Roll Hall of Fame and Museum education programs as part of GuitarMania.
Brand: Fender Category: Corporate Announcements
November 13, 2012
Fender is proud to honor singer-songwriter and breast cancer survivor Sheryl Crow with a guitar that carries a truly heartfelt meaning, the Limited Edition Sheryl Crow 1959 Custom Telecaster®.
Brand: Fender Custom Shop Category: Electric Guitars
November 13, 2012
Squier is proud to introduce an innovative new Strat guitar model that can directly connect with and record to Apple iPhone, iPad, iPod touch, Mac or Windows-based computers.
Brand: Squier Category: Electric Guitars
November 01, 2012
Some of Fender’s best-selling acoustic models are now available with the sweet mellow tone of an all-mahogany body.
Brand: Fender Category: Acoustic Guitars
November 01, 2012
The Fender Telecaster has sported many looks for over 60 years, but none as elegant as the new limited edition Telecaster Thinline Super Deluxe.
Brand: Fender Category: Electric Guitars

October 2012

October 24, 2012
Guild is excited to honor fingerstyle guitar virtuoso Doyle Dykes with his own signature guitar, the Guild Acoustic Design Grand Orchestra Doyle Dykes Signature Model.
Brand: Guild Category: Acoustic Guitars
October 18, 2012
The Fender Jaguar electric guitar is 50 years old now. Unveiled in 1962, it was the last of the guitar maker’s four most famous electric guitars to be introduced, and, as it turned out, the last major six-string creation of the enigmatic genius whose name adorned it.
Brand: Fender Category: Electric Guitars
October 15, 2012
Fender proudly announces the release of the Tim Armstrong Deluxe guitar, a six-string acoustic model designed in conjunction with Rancid founder Tim Armstrong
Brand: Fender Category: Acoustic Guitars
October 09, 2012
Fender Musical Instruments Corporation (FMIC) has initiated bold initiatives to expand in the Peoples Republic of China (PRC), including a new office in Beijing, which will accommodate a team of Fender employees dedicated to supporting the branding and marketing needs of strategic partners, distributors, dealers and education channels within the PRC.
Brand: Fender Category: Corporate Announcements
October 08, 2012
Squier is excited to introduce the Chris Aiken Precision Bass® guitar. The signature model packs the Strung Out bassist and songwriter’s hard-hitting look, sound and style into a formidable new take on the venerable Fender P Bass®.
Brand: Squier Category: Bass Guitars
October 01, 2012
Vibro-King anniversary model reigns supreme with new and improved features
Brand: Fender Category: Guitar Amplifiers
October 01, 2012
Signature amp and cab especially fine-tuned for jazz guitarist George Benson
Brand: Fender Category: Guitar Amplifiers
October 01, 2012
New models pay tribute to two undeniably cool modern-day alt-rock heroes
Brand: Fender Category: Electric Guitars

September 2012

September 27, 2012
Body styles include Soloist™, Rhoads, King V™ and Dinky™
Brand: Jackson Category: Electric Guitars
September 05, 2012
Fender and Focal are pleased to announce their collaboration on the creation of an audio system for musicians.
Brand: Fender Category: Fender Audio
September 04, 2012
Fender is thrilled to expand its amp and cab offering with the introduction of the Machete 50 Head, Machete 112 Enclosure, Machete 412 Enclosure, and the Super-Sonic 22 Head.
Brand: Fender Category: Guitar Amplifiers

August 2012

August 30, 2012
Fender Acoustic guitars announces the release of three additional summer models, the CJ-290S Jumbo Flame Maple acoustic guitar, CJ-290SCE-12 Jumbo Flame Maple 12-string acoustic model, and the diminutive and delightful member of the collection, the Mino’Aka CE Concert ukulele.
Brand: Fender Category: Acoustic Guitars
August 30, 2012
Additions include limited runs, an artist signature model and the Bloodline’s acclaimed seven-string guitars
Brand: Jackson Category: Electric Guitars
August 30, 2012
Funds benefit the redevelopment of Seattle’s Jimi Hendrix Park and Fender’s music education programs.
Brand: Fender Category: Music Education
August 21, 2012
Gretsch is proud to honor Rancid founder Tim Armstrong with the release of two new signature models, the G5191MS Tim Armstrong Electromatic Hollow Body, and the G5191TMS Tim Armstrong Electromatic Hollow Body with Bigsby® tremolo tailpiece.
Brand: Gretsch Category: Electric Guitars
August 21, 2012
Fresh lineup has new features, new specs and most meticulous level of vintage accuracy yet
Brand: Fender Category: Electric Guitars
August 16, 2012
Brand new body shapes inspired by Megadeth bassist David Ellefson
Brand: Jackson Category: Electric Guitars
August 06, 2012
Squier is excited to welcome two new Vintage Modified Series models–the Vintage Modified Telecaster Bass and Vintage Modified Telecaster Bass Special–which present an exciting new sonic and stylish twist on a long-familiar design.
Brand: Squier Category: Bass Guitars
August 06, 2012
New sets include Squier’s very first Telecaster® pack
Brand: Squier Category: Electric Guitars
August 01, 2012
Jackson is proud to welcome two new X Series artist signature models to The Bloodline, developed by guitarists from two of the most influential bands in metal history – Iron Maiden’s Adrian Smith and Kreator’s Miland ‘Mille’ Petrozza.
Brand: Jackson Category: Electric Guitars

July 2012

July 23, 2012
La compañía icónica de guitarras Fender celebró el aniversario número 25 de su fábrica en Ensenada, Baja California, México el pasado viernes, 20 de julio.
Brand: Fender Category: Corporate Announcements
July 23, 2012
Fender Musical Instruments Corporation (FMIC) celebrated the 25th anniversary of its factory in Ensenada, Baja California, Mexico, on Friday, July 20.
Brand: Fender Category: Corporate Announcements
July 17, 2012
The Fender Custom Shop is proud to introduce five striking models to its 2012 limited collection; four guitars and one bass. The new additions join 10 previously released models, making for an impressive family built for the most discerning musicians.
Brand: Fender Custom Shop Category: Electric Guitars
July 05, 2012
Gretsch is proud to introduce seven new models to its incredibly successful Electromatic series. Now featuring several variations on classic Gretsch guitar models, as well as bass guitars and left-handed models, the Gretsch Electromatic series truly has something for everyone.
Brand: Gretsch Category: Electric Guitars
July 02, 2012
Squier announces several new models to its acclaimed Vintage Modified series, including Squier takes on five classic Fender guitar designs.
Brand: Fender Category: Acoustic Guitars
July 02, 2012
Fender Acoustic guitars is pleased to announce several new models for the summer, including a fresh take on a popular signature model, a dreadnought bass and a pair of mandolins.
Brand: Fender Category: Acoustic Guitars

June 2012

June 25, 2012
Fender is pleased to announce the premier issue of Fender Magazine, an exclusive gateway to the wide world of Fender gear, Fender artists, Fender lifestyle and more.
Brand: Fender Category: Corporate Announcements
June 01, 2012
Fender and Volkswagen (VW) are proud to announce the VW Beetle Fender Edition, which makes its world debut at the Leipzig International Auto Show.
Brand: Fender Category: Fender Audio

May 2012

May 17, 2012
Quinn joins FMIC’s existing Licensing team. In this role, Quinn will take responsibility for the primary maintenance of new and existing FMIC licensees in the categories of fashion and related accessories, bags and luggage, and collectibles.
Brand: Fender Category: Corporate Announcements
May 10, 2012
Fender Musical Instruments Corporation (FMIC) is pleased to announce the appointment of James A. Druckrey to the position of Executive Vice President and Chief Operating Officer.
Brand: Fender Category: Corporate Announcements
May 01, 2012
Fender is excited to welcome four new, out-of-the-ordinary models to its innovative Pawn Shop series–the Pawn Shop Offset Special, Pawn Shop Jaguarillo, Pawn Shop Fender Mustang® Special, and the line’s first ever bass guitar, the Pawn Shop Reverse Jaguar® Bass. These stylish models offer bold personality, striking looks and daring tones.
Brand: Fender Category: Electric Guitars
May 01, 2012
Fans of Gretsch and of alt-rock indie heroes OK Go now have a very special chance to score one of the Electromatic™ CVT III guitars and G5222 Electromatic amps used by the quartet in the elaborate automobile-as-musical-instrument video for their song “Needing/Getting.” Part of the video appeared in a Chevy Sonic commercial during Super Bowl XLVI, and it has amassed nearly 20 million online viewers, making it an enormous viral hit.
Brand: Gretsch Category: Electric Guitars

April 2012

April 05, 2012
Guild guitars today announced the re-launch of its official website, www.guildguitars.com, unveiling a new theme and full range of re-designed features inspired by the brand’s elegant look and feel.
Brand: Guild Category: Acoustic Guitars
April 03, 2012
Fender Musical Instruments Corp. has released “A Strat is Born,” a new short film that takes viewers on a high-speed ride through the creation of a Fender Stratocaster guitar. The film, shot in Fender’s main U.S. manufacturing facility in Corona, Calif., showcases the vast amount of consummate handcraftsmanship that goes into every Fender instrument, and presents the manufacturing process that can now be experienced at the Fender Visitor Center and Factory Tour, located next to Fender’s Corona-based facility.
Brand: Fender Category: Electric Guitars

March 2012

March 21, 2012
Fender’s acclaimed American Standard series guitars and basses have been upgraded for 2012, resulting in the latest iterations of the company’s four archetypal instruments—the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars.
Brand: Fender Category: Electric Guitars

February 2012

February 24, 2012
Fender Musical Instruments Corporation (FMIC) executives and employees were joined by local dignitaries for a ribbon-cutting ceremony to celebrate the grand opening of the company’s new corporate headquarters in Scottsdale, Ariz., on February 14.
Brand: Fender Category: Corporate Announcements
February 09, 2012
Jackson guitars is proud to announce the launch of the all-new online Jackson Guitar Builder. The interactive platform allows for users to select from more than 150 features while custom designing their own Jackson guitar.
Brand: Jackson Category: Electronics & Software
February 07, 2012
Gretsch is proud to take players on a musical journey through nearly a century of great Gretsch history by introducing its Roots Collection of acoustic instruments. This exciting new family of banjos, mandolins, resonator guitars, ukuleles and Rancher acoustic guitars feature classically authentic Gretsch designs that transport players to a bygone era well before the company made its acclaimed 1950s entry into the electric guitar world.
Brand: Gretsch Category: Acoustic Guitars

January 2012

January 20, 2012
More than 50 music industry media professionals from all over the world experienced The Spirit of Rock ‘n’ Roll at the Fender Visitor Center and Fender factory in Corona, Calif., on January 18. In an effort to kick-off the 2012 NAMM Show, media from Australia, Brazil, China, Germany, Japan, Scandinavia, the United Kingdom and others, were provided with a private tour of the 8,600-square-foot Center and world famous Fender factory.
Brand: Fender Category: Corporate Announcements
January 19, 2012
Fender Acoustics proudly introduces a wide selection of new and improved models for 2012, with several new exciting instruments to choose from, and existing models receiving significant upgraded features. The brand new models also bring a limited edition, U.S.-made model with distinguished appointments from Fender’s acclaimed Custom Shop, and three signature models honoring today’s greatest artists.
Brand: Fender Category: Acoustic Guitars
January 19, 2012
Meet Greta™ and Excelsior™, Fender’s new and coolly unconventional Pawn Shop Special amplifiers. The two stylish amps resemble the esoteric finds you might discover in a pawnshop or second-hand store, and make for the most distinctive addition to any musician’s collection.
Brand: Fender Category: Guitar Amplifiers
January 19, 2012
A great Gretsch name is back with the return of Rancher acoustic guitars. The richly resonant Rancher first appeared in the early 1950s with its highly distinctive triangular sound hole and sweepingly elegant pickguard, and Gretsch is now very proud to re-introduce the model.
Brand: Gretsch Category: Acoustic Guitars
January 19, 2012
Fender Musical Instruments Corp. (FMIC) announces today that world-renowned master luthier Ren Ferguson has joined its Research & Development (R&D) team as Chief Acoustic Engineer. In that role, Ferguson will assist in the Fender®, Guild®, Ovation®/Adamas® and Takamine® acoustic product lines, through the creation of innovative new products, and refinement of existing products and related manufacturing practices.
Brand: Fender Category: Corporate Announcements
January 17, 2012
When Kurt Cobain hit the stage, it was very often with a Mustang® guitar—an enigmatic anti-hero figure with an esoteric anti-hero instrument. It’s with great pride then that Fender introduces the Kurt Cobain Mustang, which evokes the man, the band, the sound and the times, and gives an authentically crafted nod to one of the most unlikely guitars to ever find itself at the center of a musical maelstrom.
Brand: Fender Category: Electric Guitars
January 17, 2012
Fender is proud to announce the debut of its first-ever multi-effects unit, the Mustang Floor. The Mustang Floor is a user-friendly, versatile and high-performance floor unit that delivers professional caliber modeling and effects in a richly varied wealth of musical styles.
Brand: Fender Category: Electronics & Software
January 13, 2012
The 50-watt, dual-channel Machete combo boasts a completely new high-gain channel, an extremely clear-sounding clean channel that can be pushed into aggressive rhythm guitar territory, and onboard digital reverb. Its heavily robust enclosure construction and single 12” Celestion® speaker deliver full, rich and pummeling response, with midrange notch control, adjustable speaker damping for finely tuned performance, XLR output with switchable speaker muting and cabinet emulation, and push-pull pots for bright boost and gain boost on the rhythm channel.
Brand: Fender Category: Guitar Amplifiers
January 13, 2012
Fender is proud to introduce the all-new members of the popular Super Champ series. The new Super Champ X2, Super Champ X2 Head, and SC112 Enclosure bring exciting, brand new modeling and user-friendly features, providing great tone for blues, rock, country and more.
Brand: Fender Category: Guitar Amplifiers
January 12, 2012
Fender is thrilled to introduce new Bassman Pro series of heads and cabs that will tug at the heartstrings of bass players worldwide. Decked out in ’60s blackface, and supercharged with monstrous sound and rock-solid strength, the six new members of the Bassman Pro series are designed with world-tour ready features and enormous Fender tone.
Brand: Fender Category: Bass Amplifiers
January 11, 2012
Fender is proud to celebrate five colorful decades of the Jaguar guitar by introducing the 50th Anniversary Jaguar model. The instrument takes players back to 1962, when Fender introduced an unusual new guitar that paired a sleekly modified Jazzmaster® body style and elaborate control layout with a shorter scale and smaller, brighter pickups with more output.
Brand: Fender Category: Electric Guitars
January 09, 2012
Squier is excited to introduce three new artist signature models, the Avril Lavigne Telecaster®, the Jim Root Telecaster®, and the Mikey Way Mustang® Bass. The three signature models promise star-like vibe and tone at incredible Squier value.
Brand: Squier Category: Electric Guitars
January 09, 2012
Squier announces the debut of the revamped, all-new Vintage Modified Series. The new Vintage Modified series introduces new model types fully outfitted in retro-inspired, chop-shop looks, along with rich, roaring tone. The new series includes five models.
Brand: Squier Category: Electric Guitars
January 06, 2012
Fender is proud to introduce three highly distinctive new additions to its acclaimed Blacktop series, a family that expands the sonic horizons of classic Fender models with high-powered features and design modifications. The three new instruments are the Blacktop Telecaster Baritone, Blacktop Stratocaster HSH and Blacktop Jaguar 90.
Brand: Fender Category: Electric Guitars
January 05, 2012
Guild announces the debut of the all-new Arcos series. The new Arcos models feature Guild’s signature arched-back body design, delivering enhanced volume, projection and excellent structural stability. Three new guitar models offer legendary Guild sound and playability at very accessible price points.
Brand: Guild Category: Acoustic Guitars
January 05, 2012
Guild is proud to announce the addition of exciting new models to the acclaimed Standard Series line. These new models offer legendary Guild sound quality and craftsmanship with the finest cosmetic appointments and performance-driven features. The new models include two guitars and one bass.
Brand: Guild Category: Acoustic Guitars
January 05, 2012
Fender Acoustics proudly hails the King of Rock ‘n’ Roll and transports players back to 1967 with the introduction of the Elvis® Kingman acoustic guitar—a sharp looking, rich-sounding, hip-swaying evocation of the freewheeling Fender acoustic that Elvis Presley® wielded with consummate cool in ’67 cinematic romp “Clambake.”
Brand: Fender Category: Acoustic Guitars
January 04, 2012
Fender is very proud to introduce its new top-of-the-production-line best: the Fender Select series. Designed as “Select instruments for select individuals,” the five guitars and two basses in the series are true players’ instruments that put more than six decades of Fender experience and expertise on outstandingly appointed display and bring a wealth of high-end features and elegant design options to discerning musicians everywhere.
Brand: Fender Category: Electric Guitars
January 04, 2012
Fender is very proud to introduce the Johnny Marr signature Jaguar guitar, which puts the inventive ringing sounds and highly distinctive design mods of one of the U.K.’s greatest modern-era guitarists into a truly unique variation on a classic Fender guitar model.
Brand: Fender Category: Electric Guitars
January 04, 2012
Fender’s acclaimed Custom Shop is known worldwide for producing the highest-quality, most rare collection of fine instruments. The 2012 limited collection is no exception, and sees the arrival of 10 new exotic models, nine guitars and one bass.
Brand: Fender Custom Shop Category: Electric Guitars

November 2011

November 17, 2011
In celebration of Coldplay’s recently released album Mylo Xyloto, which debuted at #1 on the Billboard Top 200 album chart, Fender is proud to announce the “Coldplay Guitar Giveaway.” As part of the contest, one lucky contestant will win a Fender American Vintage series ’72 Telecaster Thinline guitar swathed in a vivid Mylo Xyloto-themed custom graphic finish by noted graffiti artist Paris. Fender ’72 Tele Thinline guitars have long been one of the favorites of Coldplay guitarist Jonny Buckland.
Brand: Fender Category: Electric Guitars

October 2011

October 26, 2011
Squier by Fender® signature artist Ehsaan Noorani and his composing trio of Shankar-Ehsaan-Loy (SEL) were honored by NDTV this month as ‘Entertainer of the Year (Music)’ at the sixth-annual Indian of the Year Awards. Held Oct. 18 at the Taj Palace Hotel in Delhi, SEL received the honor for their composition in the movie Zindagi Na Milegi Dobara.
Brand: Squier Category: Corporate Announcements
October 25, 2011
Gretsch announces the George Harrison Signature Duo Jet Giveaway. As part of the contest, one lucky winner will receive a G6128T-GH George Harrison Signature Duo Jet guitar, along with a copy of George Harrison: Living in the Material World, the companion book to the documentary by Oscar-winning filmmaker Martin Scorsese.
Brand: Gretsch Category: Electric Guitars
October 19, 2011
Fender is proud to announce the latest Fender Band Jam concert to be held on Friday, Oct. 28, from 5 p.m. to midnight at the Compound Grill. This benefit event costs $5 and will feature live musical performances by Fender employees. Raffle tickets will be sold all night for $5 to give patrons a chance to win a variety of prizes including musical memorabilia (signed Mick Fleetwood photos) and FMIC instruments raffled between performances.
Brand: Fender Category: Music Education
October 06, 2011
Fender is proud to introduce its latest line of instruments, the all-new Modern Player Series. A combination of never-before-seen appointments and familiar Fender elements, the Modern Player Series provides great accessibility to trusted Fender quality at an outstandingly attainable value.
Brand: Fender Category: Electric Guitars
October 06, 2011
Guild Guitars opened its doors to the public for the second annual "Let's Meet Guild" event, a behind-the-scenes look at the Guild guitar factory in New Hartford, Conn. More than 60 members of the "Let's Talk Guild" online forum attended the exclusive event, which featured an extensive tour, Q&A sessions with Guild staff, and a close-up look at Guild's newly-refined guitar-making processes.
Brand: Guild Category: Acoustic Guitars
October 04, 2011
Eric Clapton needs no introduction. It is therefore with great pride that Fender introduces its EC Series guitar amplifiers—the EC Twinolux™, EC Tremolux™ and EC Vibro-Champ®. A signature guitar amp is a first for both Clapton and for Fender, and the three new EC Series tweed tube amps bear not only Clapton’s name, but also his own distinctive design touches.
Brand: Fender Category: Guitar Amplifiers

September 2011

September 22, 2011
Loaded with pure EVH sound and power, the EVH 5150 III 50-watt head is a smaller-sized version of its big brother, the mighty 5150 III head, with many of the same great features. Its smaller size and portability make it a perfect amp for players who want arena volume, tone and performance in a compact package.
Brand: EVH Category: Guitar Amplifiers
September 16, 2011
Fender Musical Instruments Corp. (FMIC) is very proud to announce the opening of its new Corona, Calif., Visitor Center and the inauguration of free public tours of the adjacent manufacturing facility. Both mark the first time in Fender’s 65-year history that the company has opened its doors to the public for an engaging look at its history and legacy and an up-close look at the manufacturing processes for its iconic instruments and amplifiers.
Brand: Fender Category: Corporate Announcements
September 15, 2011
Guild announces the debut of the all-new Guild Acoustic Design (GAD) series. The new GAD series introduces new model types and continues with Guild’s tradition of acoustic excellence by offering the latest in modern, performance-driven features and exceptional value. The new series includes 19 guitars in total.
Brand: Guild Category: Acoustic Guitars
September 15, 2011
Gretsch announces the debut of several new Electromatic Series guitars. The additions to the immensely popular Electromatic collection take on a new voice and identity while resonating true to the unmistakable Gretsch sound. The series welcomes nine new models, including two basses and two left-handed guitars.
Brand: Gretsch Category: Electric Guitars
September 13, 2011
Taking after its big brothers Mustang I, II, III, IV and V, the Mustang Mini amp packs state-of-the art Fender tone technology into a diminutive yet amazingly versatile amp with a single 6.5” speaker and seven watts of power. Highly compact and lightweight at only 7.25 lbs, the Mustang Mini makes for the perfect traveling companion.
Brand: Fender Category: Guitar Amplifiers
September 06, 2011
Fender is very proud to introduce one of the most distinctive signature models in its history, the Kurt Cobain Jaguar guitar, meticulously modeled on the battered 1965 Jaguar that the Nirvana singer, guitarist and songwriter wielded during the heady and meteoric early-’90s era when the band burst out of the Pacific Northwest, ruled rock and led a musically stunning and culturally subversive movement.
Brand: Fender Category: Electric Guitars
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