The cover of the 1972 Fender catalog (above) featured the then-new Telecaster Custom. The catalog showed it on the cover and within (below) with the bridge cover concealing its single-coil bridge pickup.
In his invaluable reference work, Six Decades of the Fender Telecaster, author Tony Bacon notes that, ”As far as the Telecaster was concerned, the 1970s might well be described as the decade of the humbucker.“
It had not gone unnoticed at Fender headquarters that the bright single-coil sound of the 1950s and 1960s—a sound that Fender practically owned—was giving way in popularity by the late ’60s to the warmer, thicker sound of the humbucking pickups characteristic of instruments by other guitar makers.
To establish its own foothold in this guitar sound, Fender hired Seth Lover in 1967. Lover had invented the humbucking pickup while working for Gibson in the mid-1950s, and he now set about designing a new humbucking pickup for Fender, noting that, as quoted in Six Decades of the Fender Telecaster:
The Fender sales force wanted a copy of a Gibson humbucking pickup; wanted it to sound exactly like that. The patent had not quite run out, so I designed them a pickup that looked a little different. Also I used cunife magnets [an alloy of copper-nickel-iron], not Gibson’s alnico [aluminum-nickel-cobalt]. I hesitated in making it sound exactly like the Gibson—I figured Fender was known for a brilliant-type sound, so I kept a little more brilliance in the Fender pickup than there was in the Gibson.
Lover had perfected his new Fender pickup, called the Wide Range humbucking pickup, by late 1970. They were first offered in 1971 on a redesigned version of the semi-hollow Telecaster Thinline model, with two of them replacing the Thinline’s two single-coil pickups.
The Telecaster Thinline, however, was only mildly successful during its early years. The great many who still loved the Telecaster in the late 1960s and early 1970s typically did so because of the famously bright, snappy sound of the guitar’s single-coil bridge pickup. Its mellow single-coil neck pickup contributed less to its signature tone, and many guitarists put less emphasis on it or didn’t use it at all. Consequently, an increasingly common player modification of that era was to retrofit Telecasters with humbucking pickups, but only in the neck position. High-profile players including Keith Richards, Steve Marriott, Mike Bloomfield, Albert Lee and, later, Steve Howe and Andy Summers all resorted to this hot-rod Telecaster trend.
This too did not go unnoticed by Fender, which institutionalized this modification in mid-1972 by introducing a new solid-body Telecaster model with a humbucking pickup in the neck position and the beloved single-coil lead pickup still in the bridge position. This was the Telecaster Custom. It listed in January 1973 for $315, about $30 more than a standard Telecaster.
Fender had introduced a model called the Custom Telecaster in 1959, but this guitar was merely a standard Telecaster with a bound body; it was in the Fender line until 1972 in its original run, with subsequent reissues.
Apart from its body shape and bridge pickup, however, the Telecaster Custom of 1972 bore little resemblance to any previous Telecaster model. Like the humbucking-equipped version of the Thinline, it had an elongated pickguard that encompassed both pickups, although the Custom’s pickguard covered even more of the upper bout. Unlike any previous Telecaster model, the Custom had four skirted black control knobs (volume and tone for each pickup) and a toggle-type pickup selector switch mounted on the upper bout, all of which were also encompassed by the pickguard.
Other features included a slab body in a variety of gloss urethane finishes, maple or rosewood fingerboard, bullet truss rod and a three-screw neck plate with tilt adjustment.
As with its humbucking-equipped predecessor, the Telecaster Thinline, and the subsequent dual-humbucking Telecaster Deluxe of 1973, the Telecaster Custom enjoyed modest sales and was kept in the Fender line until 1981, when it was discontinued along with the Deluxe (the Thinline having been discontinued in 1979).
As Fender’s fortunes improved in the wake of the CBS years, all three humbucking pickup-equipped Telecaster models were eventually reissued. Fender Japan was first to reissue the model, introducing its Telecaster Custom ’72 in 1986; it remained in production through 1998. Fender Mexico offered a Telecaster model with a humbucking neck pickup and a single-coil bridge pickup-the Tele Special-from 1994 to 1996, but this was not a Telecaster Custom model.
With interest in all three humbucker-equipped Telecaster models resurgent among scores of new bands in the 1990s and 2000s, an actual Telecaster Custom reissue model built in Mexico, the Classic series ’72 Telecaster Custom (below), was released in 1999. Fender’s value brand, Squier, introduced two models, the Vintage Modified Telecaster Custom (2003) and the Vintage Modified Tele Custom II (2004), although the former has two humbucking pickups and the latter has two single-coil pickups. All three of these modern Telecaster Custom models remain in the Fender and Squier lines today.
|The currently available Fender Classic series reissue model ’72 Telecaster Custom.|