Opened on Sept. 19, 2011, the Fender Visitor Center has become a place where fans – whether musicians or not – can get an up-close-and-personal look at Fender’s history and what goes into making Fender products.
And if you haven’t been to the outpost in Corona, Calif., yet, Premier Guitar delved deep into the Visitor Center in their latest issue.
The venue “serves as a tribute to the designers, luthiers, musicians, and songs that made Fender famous throughout the past 60 years,” wrote Rebecca Dirks.
Dirks had the privilege of receiving a guided tour from Fender CEO Larry Thomas, who told a story of how his second visit to the Fender factory sparked the idea to build the Visitor Center.
“When I left, I couldn’t believe that Fender could build an American guitar and retail it, here in America, for under $1,000,” said Thomas. ”So, it started to dawn on me that this was a story that needed to be told.”
Thomas continued: “Probably, the most important reason to have this visitor’s center was really to honor the legacy of the brand and the legacy of the company, as well as honor the people who work every day building these great products.”
Click here for more information on the Fender Visitor’s Center and to plan your own tour.