New Book on Fender Custom Shop

The Dream Factory by Tom Wheeler is the behind-the-scenes story of the Fender Custom Shop, one of the music industry’s most creative and prolific custom instrument shops. It is third in a series of guitar books by Wheeler, joining the award-winning titles The Stratocaster Chronicles and The Soul of Tone.

Lavishly illustrated with hundreds of color photographs of incredibly rare, collectible, and limited-edition handcrafted guitars, The Dream Factory also features fascinating interviews with the shop’s founders, most of the first-generation Master Builders, and all of the current Master Builders, as well as graphic artists, woodcarvers, jewelers, pinstripers, graffiti artists, pearl-inlay specialists and others who contribute in the creation of these stunning works of art.

Check out the trailer below, and pick up your copy here.


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