More Scenes from SXSW

Minus the Bear

Minus the Bear lead singer Jake Snider rocked a Gretsch during their Showdown at Cedar Street set­––good to see our sister brand in action @ SXSW. Bassist Cory Murchy stuck to his Fender bass for the short set, which included some songs off the May slated new album Omni. Download the new single from Minus the Bear, “My Time,” for FREE here.

Unfortunately, I couldn’t make it over to catch Broadway Calls show at Gear Alley but some of our Fender team did, so thanks Michael Schulz for getting me this photo.

Broadway Calls

Former Hole and Smashing Pumpkins bassist Melissa Auf der Maur sat on a SXSW panel earlier today to discuss two of her top passions: music and photography. Later, she stopped by Peche for the Fender/Filter listening party of her new album Out of Our Minds, and then was off to Stubbs to catch her fellow Canadians, Broken Social Scene, close out the night.

Melissa Auf der Maur

Hidden underneath a grey hoodie, Metric’s Emily Haines slipped to the stage unnoticed, along with band mate Jimmy Shaw, to join Broken Social Scene onstage for “Anthems for a 17-Year Old Girl.” (clip below) Metric has a show of their own at Stubbs tomorrow night.

Band of Horses drew the largest audience tonight at Stubbs, playing just prior to Broken Social Scene. We visited with bassist Bill Reynolds and guitarist Tyler Ramsey earlier in the day after their soundcheck. Reynolds just recently purchased a new Fender ’62 Precision Bass. Tonight’s show sounded fantastic but the guys were a bit curious about tomorrow night’s performance at the Central Presbyterian Church.


The Flying Machines returned as headliners for Converse’s “Get out of the Garage Showcase” at the Levi’s Fader Fort tonight after winning the contest a year ago with single “On a Whim.” I highly recommend both the band & the Fort to any SXSW attendees. The party planners did a phenomenal job transforming an empty field into a swanky affair and these guys provided the entertainment.

Flying Machines

Here’s a quick Flying Machines video clip…


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