Jon Martin Discusses Iconic Fender ‘You Won’t Part With Yours Either’ Ad

Fender You Won't Part With Yours Either
Back in 1965, Bob Perine’s “You Won’t Part With Yours Either” campaign featured people carrying Fender guitars and amps in various settings that many would consider unlikely or outrageous.

The above ad was one of those. Surfer and musician Jon Martin was tabbed to surf while holding a Fender Jazzmaster, and amazingly enough, Perine snapped the shot on the first wave.

Recently, Martin and Randy Nauert, former bassist for surf rock band the Challengers, discussed the iconic advertisement in an oceanside interview.

Watch the clip below.


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