Fender, Experience Hendrix and Hard Rock International are teaming up to raise money for the Fender Music Foundation and the redevelopment of Jimi Hendrix Park in Seattle through the Jimi Hendrix Signature Series: Edition 29 line of merchandise.
What does that line include?
Fans can purchase a special Edition 29 t-shirt and pin, the former featuring a visual representation of the music legend’s most recognizable songs on a guitar image designed collaboratively in 1970 by artist Alan Aldridge, creator of Hard Rock Cafe’s iconic logo, and Hendrix.
Both items will also celebrate what would have been Hendrix’s 70th birthday on Nov. 27.
The 2.5-acre Seattle neighborhood park was renamed Jimi Hendrix Park in 2006. Over the past year, a dedicated group of Seattle residents banded together to turn the dream of a park inspired by Hendrix into reality. The concept takes the form of a guitar and spiral flower, and the frets of the guitar will incorporate a timeline of Jimi Hendrix’s life.
In addition, proposed improvements will also include a shadow wave wall, interpretive walkways, enhanced landscaping, rain gardens and a central shelter for performances.
While the group has been able to raise nearly $1 million to date, it still needs to raise an additional $1.1 million to fund the park’s improvements.
Hard Rock’s limited-edition Jimi Hendrix Signature Series: Edition 29 merchandise is available online here and at Rock Shops at Hard Rock Cafes, Hotels and Casinos worldwide, with 15 percent of the retail price benefiting The Fender Music Foundation and Seattle’s Jimi Hendrix Park Foundation.