Help Fund Independent Film on the Electric Guitar

Help Fund Independent Documentary Film Turn It Up 

Independent film company Loud and Louder has launched a 60-day campaign to raise the finishing funds for Turn It UP!, a feature-length documentary celebrating the electric guitar. 

Hosted by actor Kevin Bacon, the film’s cast includes B.B. King, John 5, Ana Popovic, Slash, Les Paul, Robby Krieger, Paul Stanley, Nancy Wilson, Steve Lukather, Skunk Baxter, Jerry Cantrell, Albert Lee, Carl Verheyen, Rick Vito and many other extraordinary guitar players.

Directed by Robert Radler and produced by Doug Forbes, the film is finally finished. However, the filmmakers still need to license the archival clips and music to complete the final post-production.  Fans can contribute to the final stretch by visiting this IndieGogo.com page

Here’s a clip from the film. Again, please help support this film by visiting Indiegogo.com. 

Once on the site, backers can help fund the film and receive specialized premiums for their support. Perks for donors range from guitar picks to private lessons by  rock stars, collectible guitars, or even a co-producer credit in the film. 

In 2007, veteran filmmakers Robert Radler and Doug Forbes set out to make the definitive documentary about the electric guitar. Five years and 146 hours of footage later, Radler and Forbes have crafted a feature-length documentary that celebrates the electric guitar. The film explores the passionate relationship between artists and their instruments with revealing interviews and performances.  

As KISS guitarist Paul Stanley notes in the film, “Nothing says rock and roll, and sex . . . like a low-strung, low-hung electric guitar.” 

While tracing the historical development of the guitar, Turn It UP! also touches on the iconic status of the electric guitar in pop culture, from politics to personal salvation. More than one artist in the film states, “the guitar saved my life.”

As well as featuring in-depth, personal conversations and performances by rock legends, Turn It UP! also profiles committed amateur players like Gary Kelly, the CEO of Southwest Airlines, and phenomenal young virtuosos like Kristen Capolino and Jared Stamey, both 16 years old at the time of filming.   


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