Hard Rock Cafe Unveils Jimi Hendrix Signature Series 29

The Hard Rock Cafe in Seattle was the scene of a historic unveiling of a unique Fender Stratocaster from the city’s famous son, Jimi Hendrix, on Feb. 9. The one-of-a-kind Strat stems from artwork that Hendrix and artist Alan Aldridge collaborated on before the guitarist’s death.

With the late Hendrix’s sister, Janie in attendance, the event also launched a display of Hendrix memorabilia dedicated to the iconic guitarist.

Called Hard Rock International’s “Jimi Hendrix Signature Series 29,” the pack offers a Hendrix T-shirt and pin available at all Hard Rock Cafes around the works.  Fifteen percent of the proceeds will benefit the Fender Music Foundation and the Jimi Hendrix Park Foundation.

“Jimi Hendrix is one of the most influential guitarists of all time and has an impact on music and culture today,” Hard Rock International Senior Director of Brand Philanthropy Annie Balliro said in a statement. “Hard Rock’s Jimi Hendrix Signature Series 29 continues Hard Rock’s long-standing commitment to philanthropy and exemplifies the brand’s ‘Love All – Serve All’ motto by supporting the great work done internationally by The Fender Music Foundation and locally in Jimi’s hometown through The Jimi Hendrix Park Foundation.”

“It was such an honor to work on this project on behalf of Fender,” said Del Breckenfeld, Fender’s Director of Entertainment Marketing. “The fact that Jimi chose the Fender Stratocaster to be his instrument of music and artistic expression gave us the opportunity to turn his stunning vision from 40 years ago into a reality. And now thanks to the Hard Rock’s Jimi Hendrix Signature Series: Edition 29 that vision will again be shared with fans the world over and another generation of young musicians will be touched and inspired by Jimi’s limitless talent.”

Watch video of the event below:

Check out the Signature Series 29 here.


Leave a reply

Have a question?
Please direct your questions to consumerrelations@fender.com or visit the Fender Forums.

comments powered by Disqus

« Previous Post Next Post »