Fender Helps Celebrate Deuce Coupe's 80th Anniversary

For the 80th anniversary of the Deuce Coupe, the Petersen Automotive Museum held a four-day event in Los Angeles earlier this month, and Fender was there to help celebrate.

Fender signature artist Kenny Wayne Shepherd and special guest Jeff Kollman were on hand to perform during the Friday-night gala, and an auction featured a Stratocaster that was painted on-site by legendary hot rod designer Chip Foose (Overhaulin).

The finished product was so successful, going for $6,500.00, that Foose agreed to do two more for matching bids. Fender also donated an autographed Kenny Wayne Shepherd signature Stratocaster that was subsequently auctioned for $3,000.00.

In addition to Fender CEO Larry Thomas and his wife, Gina, Petersen board member and car aficionado Bruce Meyer attended the event celebrating some of the top builders and designers in the hot rod industry.

View the finished hand-painted Strat with Meyer (L) and Foose in the photo below:

Notes on the Deuce Coupe:

The year 2012 marks the 80th anniversary of the 1932 Ford, a milestone car that combined the engineering innovation of Henry Ford- in the form of the first mass-produced V8 engine – with the styling sophistication of his son Edsel Ford. Nicknamed the “Deuce,” the ’32 Ford later became the quintessential hot rod symbol of youthful automotive enthusiasm and American ingenuity.


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