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Fender Center & Steve Miller Band Launch "Text-to-Donate" Campaign

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Legendary rock icon Steve Miller has launched an innovative “text-to-donate” campaign to raise money and awareness for a national music education initiative during his upcoming summer concert tour. The “text-to-donate” campaign will benefit Kids Rock Free music programs at the Fender Center in Corona, Calif.

The Kids Rock Free program provides free and low-cost music lessons to students age 7-17. KRF® has serviced over 12,000 kids and there are currently 800 waitlisted for the program. Miller, who is a Trustee for the Fender Center KRF program, is challenging his fans and other artists to donate money to expand the Kids Rock Free school nationwide.

“Steve Miller’s incredible support for Kids Rock Free and CAMPAIGN 800 is nothing short of amazing, and we are so very grateful for all he’s doing for the children,” said Debbie Shuck, Executive Director of the Fender Center.

Miller, a long time pioneer of music education, will take the “text-to-donate” message on the road with him as he makes his way across the United States this summer in support of his new album BINGO! In addition to promoting the campaign, the Steve Miller Band will welcome Kids Rock Free student Dillon Brown, a freshman at Santiago High School in Corona, Calif., to join them onstage at a handful of shows to perform the anthemic “Fly Like An Eagle.” Brown, who is a KRF guitar student, started five years ago when he was just 10-years-old and showcases what is possible when kids have access to music education.

“In my opinion the Fender Museum and Music school is the best designed and operated community music program in the Country,” said Miller. “It was built for a reasonable amount of money, it is self- sustaining and it focuses on teaching music by involving parents and children in a way that inspires and rewards good work. That is why I have performed three benefit concerts for the school and donated substantially to the program. It works. It is the best community project I’ve ever seen and is a model for the rest of the country to emulate.”

Similar support has been provided by John F. Kennedy Center for the Performing Arts through their AIC program, which has assigned mentor Jens Moe, an arts management and marketing expert to assist.

Supporters of Kids Rock Free “text-to-donate” can make a $10 donation to the Fender Museum of the Arts Foundation directly from their mobile phone by texting ROCK to 50555. A one-time $10 donation will be added to mobile bills. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Message and Data Rates May Apply. Text STOP to 50555 to STOP. Text HELP to 50555 for HELP. Full Terms: www.mGive.org/T or Privacy Policy

Tour Dates:

7/2 – Clarkston, MI (DTE Energy Music Center)
7/3 – Chicago, IL (Taste of Chicago)
7/9 – Temecula, CA  (Pechanga Resort)
7/10 – Santa Barbara, CA (Santa Barbara Bowl)
7/11 – Los Angeles, CA (Greek Theater)
7/14 – Woodinville, WA (Chateau Ste. Michelle Winery)
7/15 – Troutdale, OR (Edgefield Winery)
7/16 – Bend, OR (Les Schwab Amphitheater)
7/24 – Pittsburgh, PA (PNC Park (after game w/SD)
7/25 – Louiseville, KY (Churchill Downs Music Festival)
7/27 – Vienna, VA (Wolf Trap)
7/29 – Ashville, NC (Biltmore Estate)
7/30 – Alpharetta, GA (Verizon Wireless Amp. w/Peter Frampton)
7/31 – Orange Beach, AL (Amph at the Warf w/ Peter Frampton)
8/10 – West Allis, WI (WI State Fair)
8/12 – Boise, ID (Eagleriver Pavillion)
8/14 – Denver, CO (Mile High Music Festival)
9/17 – FENDER CENTER, Corona, CA (CAMPAIGN 800 Launch Concert)
9/18 – Irvine, CA (Jack Radio Show)

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