Fender American Design Experience

This young man is Josh. Josh wants a Fender guitar more than anything, and while perusing the Fender website one day (while he’s supposed to be working) discovers to his utter delight that with Fender’s new American Design Experience, he can now order a guitar of his very own design.

Morning, noon and night, Josh consults colleagues at the office and canines at home in piecing together the Stratocaster of his dreams from a wealth of online design options, features and specs. At last, the big day arrives, and a case arrives at Josh’s door containing the sleek new Stratocaster he designed, straight from the American Design Experience.

The video below stars Summer Set guitarists Josh Montgomery and John Gomez.

Visit the Fender American Design Experience here.


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