Austin-formed rockers Electric Touch today release their new Howard Benson-produced album Never Look Back. With the band back in Austin, Texas, last week to make the SXSW rounds, we had a chance to ask singer Shane Lawlor a few questions about Electric Touch’s latest effort.
Fender: You worked with producer Howard Benson on this album? How did that go?
Lawlor: Well, we did a lot of writing up in New York and then moved to Los Angeles to record at a studio with Howard. He’s done such great stuff that we just wanted to work with him so badly. So we were there in L.A. recording for a couple of months and then lived there for a while afterwards. It took a long time, and we are really, really proud of it.
Fender: Does Never Look Back have a theme?
Lawlor: All the songs are tales from the street, the city, or about love or the lack of love. All about the human condition really, the human factor and that’s what the songs explore and hopefully people connect with that.
Fender: How do you think you guys have evolved with this album since your eponymous debut?
Lawlor: I think it picks up where the first one left off but I also think it is bigger and more ambitious in every way than the first album or anything we’ve ever done in the past. There are some orchestral arrangements on there. There’s a lot of rock and roll on there, and the songs really go for it. They don’t hold anything back. They are very, very honest. I think it is definitely a progression for us.
Fender: And since you guys are touring all spring and summer with Hot Chelle Rae, you’ve got a great opportunity to play this new material in front of a nice sized crowd. How’s that been going?
Lawlor: It’s awesome because they have wonderful fans and every night is pretty much a sold out show. It’s just nice for us to play on that kind of a stage. I mean, we’d do the same show whether it’s to 5 or 5,000, but certainly it is a real pleasure and privilege playing with those guys because they are awesome and have great fans. So we’ll be out all over North America throughout summer. It couldn’t have been timed any better.