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Billy Corgan at SXSW

Smashing Pumpkins frontman Billy Corgan took part in a one-on-one interview conducted by author Brian Solis yesterday at Austin’s South by Southwest interactive festival, ripping into the current state of the music industry and a social media community that he claims has created false sensations on YouTube.

“We created a business that is hollow and shallow and it’s sick,” he said during the panel.

After stating that he’d probably “need to set himself on fire on YouTube to gain mainstream attention” in today’s world, and that it still “would likely not be enough,” Corgan explained that today’s breakthrough artists “have grown up thinking that being famous is the goal. Not to be respected – not to be dangerous.”

For more details on the interview, check out the rollingstone.com story.

Later, Corgan stopped by the Samsung Blogger Lounge for another chat about social media and its potential for directly connecting musicians with their audience.

“There’s nothing wrong with technology,” says Corgan. “It’s when technology is the story and not the artist, that’s the problem.”

Corgan is featured in the Hans Fjellestad’s Sunset Strip documentary, which will premier at SXSW this Friday. Watch the trailer below.

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