Be Part of Arcade Fire’s New Music Video

Canadian indie darlings Arcade Fire continued their habit of releasing interactive videos with a new clip for “Reflektor,” the lead single and title track of their upcoming October double album.

The video was a collaboration between Vincent Morisset and the Data Arts team at the Google Creative Lab in San Francisco, led by Aaron Koblin.

Currently available at justareflektor.com, the video integrates a viewer’s mouse, smart phone, or tablet to control the effects of the scenes. Users can paint unique effects and even see their own reflections on the screen as a young woman journeys between two worlds with holographic scenes.

Arcade Fire will appear as musical guests on the Sept. 28 premiere of Saturday Night Live, alongside host Tina Fey.

You can watch the video below, but to actually participate, head here.


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