This is hallowed ground for us. Iconic artists have come to the Fender® Custom Shop in search of their perfect instruments. As a result, we can offer the same instruments to you, built in the same shop and by the same people.

There are and always have been instruments made at the Fender Custom Shop that continue to pay homage to unique woods, hardware, inlays, electronics, etc. The Custom Deluxe models are the canvas for beautiful high-end instruments that have always been the benchmark of our shop.

The name "Showcase Dealer" is not handed out lightly. These dealers have earned the title, and many of them have expressed a desire to have their very own models created by our builders. These guitars are only available from these individual dealers, and they are very well thought-out and great-playing (and sounding) instruments.

This is our testing ground. These instruments off a unique opportunity for you to partner with Fender in road testing various new (and sometimes old) features that we develop on a daily basis. Whether it is a new bridge, or wood combination, or a Master Builder designed pickup or electronics, it will usually end up on a Pro Series instrument first. Most features found on these guitars would be only found on Master Built one-offs.

The Fender® Custom Shop raised the bar with the introduction of the Relic® series. The entire concept of a "reissue" completely changed with that introduction, and we have taken it even further by crafting actual replications using the same techniques and tooling used to create the original Fender instruments of years ago. This is our shrine to our heritage and to the legacy of the people and the name that have made us who we are today.