SXSW 2013

March 8–7, 2013
Austin, TX

The Fender Airstream caught all the action with its four-day stay at Waterloo Records SXSW Day Parties and visited with some of SXSW’s leading musicians of 2013.

Remember Formidable’s Ritzy Bryan jumping into the pit to high-five the front row audience with her guitar? Good times!


The Fender Airstream provided a green room and lounge for artists performing at the Waterloo as well as those hoping to come by just to see the Airstream firsthand.

Each day of the event, two winners and their guests were selected at random to receive Fender Airstream VIP access. Aside from giving them the best view of all performances – also afforded the opportunity to have a personal tour of the Fender Airstream, meet & mingle with the artists performing that day, seating in the shade and free beverages throughout the day.

In conjunction with Waterloo Records, two signed Fender guitars were given away each day of the event in an announcement from the stage prior to the headlining performance.


Plenty of notable artists visited the Fender Airstream during SXSW, including: Thurston Moore, Jim James, Steve Earle, Jovanotti, The Airborne Toxic Event, Quiet Company, Wild Belle, The Joy Formidable, Emmylou Harris & Rodney Crowell, Scott Hutchison (Frightened Rabbit), Ally Tadros, Yayo, Alt-J, Civil Twilight, FIDLAR, The Zombies, Indians. The Airstream also hosted an impromptu / guerilla-style session from Immortal Guardian.

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