Greg Koch has been called a "twisted guitar genius" and "eclectic virtuoso" by guitar pundits. In his own words, he is nothing short of a "plectrum-wielding skullduggarist."

The towering Koch is moving beyond mere local hero status in the upper Midwest and becoming an internationally renowned guitarist, session ace, top-selling guitar instructional book and DVD star, magazine columnist, radio personality, comedian and in-demand worldwide guitar clinician for Fender Musical Instruments and Hal Leonard Publishing.

His guitar fascination commenced in the third grade, when Koch made Fender Stratocaster guitars® out of cardboard and used his sister’s sewing machine pedal as a makeshift wah-wah. He rocked along to Jimi Hendrix, whose music had become his obsession. After getting his first guitar at age 12, Koch learned by copying records. He studied jazz guitar at the University of Wisconsin, and his Milwaukee-based band became one of the region's most popular and acclaimed acts.

Koch is one of Fender's busiest clinicians, extolling the virtues of Fender worldwide while turning in his customary fantastic performances and gut-busting humor. His work with music publishing giant Hal Leonard has resulted in an extraordinarily successful catalog of guitar instructional materials.