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"The Fender sound is the sound of Rock and Roll.
It's classic, but always fresh."- Jonathan Jameson
Fender Amplifiers

Plug into the past—and the possibilities

You know “The Fender Sound” when you hear a guitar played through a Fender amplifier. The clear, crystalline chime of a Twin Reverb, the overdriven saturation of a vintage Deluxe—each is an illustrious benchmark to which all other amplifiers are compared.

Impressive in functionality, remarkable in flexibility, the Fender amplifier shines as a standalone tone machine or the corollary of your personal effects chain. Revered by Fender and non-Fender players, our amps are the ultimate medium of musical innovation—a blank canvas to color your tone in ways that only you can.

The Fender sound isn’t just an auditory thing. It’s a feeling, an all-encompassing sensory experience—an incredible cultural mile-marker that, even after 60 years, still shakes you to your core.

Fender Amplifiers

THE LEGACY


From tweed to Tolex™, Fender amplifiers have resonated
throughout history.

A Sound Founded on Excellence

Originally a radio inventor, Leo Fender’s knack for detail and diligent, hand-soldered circuitry set the framework for the Fender tone musicians strive to achieve.


1946

A collection of natural hardwood cabinets fondly known as “Woodies” was born, branded as the student-friendly Princeton® model, the stage-worthy Deluxe® amp and the high-grade Professional.

1947

The first tweed amps—the new cab style of the Dual Professional (1947) and the circuit board-equipped V-front Super (1947-1952)—made their debut.

1948

The predecessors to the student-friendly Champ series, the Champion 800 and 600, were born.

A Sound Perfected Over Time

Often referred to as Fender’s golden age, the amps of the 1950s symbolized a surge in invention and product development that remains unparalleled—even today.


1952

Fender’s most popular bass amplifier, a groundbreaking new model called the Bassman™, came into existence.

1953

Fender introduced the historic Twin, the first Fender amplifier with both bass and treble controls.

1955

The Tremolux marked a pivotal moment in Fender history as the first Fender amplifier with an onboard effect.

A Sound You Can Call Your Own

During the early 1960s, Fender became a laboratory of sonic experimentation as its amps—championed by rock n roll heroes such as Dick Dale, Jimi Hendrix, Otis Rush and B.B King—became louder and clearer, with more opportunities for tonal control.


1960

Fender began manufacturing its landmark amplifiers with a sleek new cosmetic covering known as Tolex as well as debuted intuitive new controls, such as presence control and the cutting-edge Reverb™ series.

1963

The new look of Fender amplifiers, known as “blackface” amps, featured black Fender control panels as well as revamped circuitry.

1967

The Fender amp line was re-cloaked with “Silverface” cosmetic treatment; the company also began its first foray into solid-state technology.

A Sound Revitalized

After Bill Schultz purchased Fender in 1985, the trademark sound was wholly embraced by an entirely new contingent of promising players.


1985

Using newly developed solid-state technology, Fender introduced a small yet successful line of Sidekick amplifiers.

1987

Fender began to instill its legacy in a whole new audience with modern, affordable amps such as the Twin® and the Princeton® Chorus (1989).

1990

Fender released its first series of reissued amplifiers, beginning with the ’59 Bassman and the ’63 Vibroverb™, with authentically replicated specifications. Further highly successful reissues included the ’65 Twin Reverb (1992), the ’65 Deluxe Reverb (1993), the ’65 Super Reverb (2001), the ’64 Vibroverb (2003) and the ’57 Twin Amp™ (2004).

1993

Fender released the Blues amplifier series, which was later reborn as the wildly popular Hot Rod™ (1996) line.

The Sound Today

Fender amplifiers continue to set the standard to which all other amplifiers are upheld, and with the advent of digital technology, it’s only getting better from here.


2005

The student-friendly G-DEC™—with their backing tracks, bass and drum loops, modeled tones, effects and other features—quickly became top-selling industry-standard models.

2006

Fender expounded on the possibilities of 21st century tube amplification with the advent of the pro-grade Super-Sonic™ and Vintage Modified series.

2011

Fender released its revolutionary Mustang™ series of economical, super-versatile modeling amps.

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Fender Magazine Volume 2

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